Name Starbucks Coffee Company
Industries served Restaurants (Coffeehouses)
Geographic areas served Worldwide (21,366 coffeehouses in more than 63 countries)
Headquarters Seattle, Washington, United States
Current CEO Howard Schultz
Revenue $16.44 billion (2014) 10.6% increase over $14.86 billion (2013)
Profit $2.06 billion (2014) 23,396.59% increase over $8.8 million (2013)
Employees 191,000 (2014)
Main Competitors Caribou Coffee Company, Costa Coffee, Dunkin' Brands Group, Green Mountain Coffee Roasters, McDonald's Corporation, Nestlé S.A. and many other restaurant chains and retail companies.
BUSINESS DESCRIPTION
Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, operating in 65 countries. Formed …show more content…
This matter has been given a lot of attention both in the USA and in the countries where coffee is grown. Because of the constant scrutiny from regulatory bodies and environmental agencies alike, it is of utmost importance to adhere to international and local laws and always abide by Fair Trade policies and procedures when sourcing raw materials.
Regulatory laws have grown stricter both in the US and in the countries where coffee is grown, and that has made it ever so important to be watchful of both, as large multinational corporation such as Starbucks are often the target of a large amount of scrutiny of its business processes and are expected to serve as ethical model for smaller businesses.
Other important political factors to consider are Tax Policies and Labor Laws in all the different countries where Starbucks operates. The fact that Starbucks based its EMEA headquarters in the Netherlands purely for tax reasons was highly scrutinized by the European Commission and has brought a lot of unwanted attention to their tax policies, which in turn made customers turn their back to the coffee giant, especially in the UK, where it was perceived that Starbucks was not paying Corporative Taxes. This issue called for the relocation of Starbucks EMEA headquarters from Amsterdam to London, and pledged to pay GBP 20 million in corporate tax for FY 2013 and FY 2014, regardless of its
Industries served Restaurants (Coffeehouses)
Geographic areas served Worldwide (21,366 coffeehouses in more than 63 countries)
Headquarters Seattle, Washington, United States
Current CEO Howard Schultz
Revenue $16.44 billion (2014) 10.6% increase over $14.86 billion (2013)
Profit $2.06 billion (2014) 23,396.59% increase over $8.8 million (2013)
Employees 191,000 (2014)
Main Competitors Caribou Coffee Company, Costa Coffee, Dunkin' Brands Group, Green Mountain Coffee Roasters, McDonald's Corporation, Nestlé S.A. and many other restaurant chains and retail companies.
BUSINESS DESCRIPTION
Starbucks is the premier roaster, marketer and retailer of specialty coffee in the world, operating in 65 countries. Formed …show more content…
This matter has been given a lot of attention both in the USA and in the countries where coffee is grown. Because of the constant scrutiny from regulatory bodies and environmental agencies alike, it is of utmost importance to adhere to international and local laws and always abide by Fair Trade policies and procedures when sourcing raw materials.
Regulatory laws have grown stricter both in the US and in the countries where coffee is grown, and that has made it ever so important to be watchful of both, as large multinational corporation such as Starbucks are often the target of a large amount of scrutiny of its business processes and are expected to serve as ethical model for smaller businesses.
Other important political factors to consider are Tax Policies and Labor Laws in all the different countries where Starbucks operates. The fact that Starbucks based its EMEA headquarters in the Netherlands purely for tax reasons was highly scrutinized by the European Commission and has brought a lot of unwanted attention to their tax policies, which in turn made customers turn their back to the coffee giant, especially in the UK, where it was perceived that Starbucks was not paying Corporative Taxes. This issue called for the relocation of Starbucks EMEA headquarters from Amsterdam to London, and pledged to pay GBP 20 million in corporate tax for FY 2013 and FY 2014, regardless of its