Essay about Starbucks Case Study
From the famous green and white logo, to the coffee house style environment, Starbucks has built an empire located on every street corner. We also cannot forget the red cup debacle just this Christmas! Starbucks is a true icon in the world of coffee. Starbucks created a true lifestyle for the world that some small businesses can only dream of. Starbucks currently has more than 21,000 stores in over 65 countries and was founded in 1971.
The original idea for the Starbucks format came from Howard Schultz, who at the time was just the Director of Marketing but later become the CEO. Schultz took a trip to Italy as the marketing director and came back enchanted by his experience. The logo …show more content…
Globalization is defined as the way countries and people of the world interact and integrate. Starbucks is a true force for globalization and many companies seek to even accomplish just a small fraction of what Starbucks has been able to accomplish in only 45 years. But Starbucks also encountered issues as it tried to grow but learned from those like any other. I think the biggest challenge is