Starbucks In The Workplace

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In this report, I tried to figure out how Starbucks view or threat its employees since it was established. There are many case studies about Starbucks in the literature (Jianfei, 2014; Zhang, 2012). Although there are some studies or reports that show Starbucks does not treat their employees fairly (Sen & Gleason, 2015; Cartwright, 2012), majority of them show that Starbucks is one of the great place to work. In his book in 1997, the CEO of Starbucks Howard Schultz wrote: “We built the Starbucks brand first with our people, not with consumers. Because we believed the best way to meet and exceed the expectations of our customers was to hire and train great people. We invested in employees.” With this quote, we could understand that Starbucks had “employees first” philosophy. Starbucks knew that if employees were taken care of then they would provide great service to its customers (Landau, 2011). In one commercial, Schultz said: "If I'm not in the office, I’m in the Starbucks; if I'm not in Starbucks, I'm on the way to go to the …show more content…
Its old mission statement was "To establish Starbucks as the premier purveyor of the finest coffees in the world while maintaining our uncompromising principles as we grow" (Thompson & Strickland, 1997). Its current mission statement is “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time”. Moreover, it mentioned in its website for someone who is partner and also who wants to be a partner by stating: “Being a Starbucks partner means having the opportunity to be something more than an employee (#tobeapartner). Gigantic possibilities lie ahead—to grow as a person, in your career and in your community. To live the Starbucks mission and to be a leader. It’s the opportunity to become your personal best. To be connected to something bigger. To be meaningful to the world. And to be recognized for all of it. It’s all here for

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