Starbucks customers want more than just coffee. Instead of a small coffee shop, their target market was more interested in café, which served warm, fresh breakfast food. Customers wanted more healthy and delectable foods. Starbucks got customer feedback regarding their food, and decided to remove artificial flavors and to modernize their food vault. So Starbucks decided to acquire Bay Bread L.L.C and La Boulange Bakery, both a popular bakeries in San Francisco. They also decided to hire a famous French baker, Pascal Rigo. Pascal was known for his genuine French sweets. He is a skilled baker and has been in this field for over forty years, for Starbucks to trust him, fulfilling his great techniques. In Twenty-Twelve the acquisition was made
