Starbucks Monetary Policy Analysis

Superior Essays
Starbucks organization is based in Seattle, Washington. It mainly deals with coffee, (Gilbert, 2008). It purchases coffees, roasts them and sell them internationally through global chain and retail outlets. The coffee it deals with are mainly specialty coffees which can be used to manufacture beverages, whole bean food items, as well as ground coffee. Due to its aim of changing the whole world’s perspective of viewing coffee and consuming coffee, it has been quite successful in most activities that it undertakes.it has been quite successful even in harsh economic times across the world. Though it faces stiff competition around the world, Starbucks has gained the support of the federal government in carrying out global operations. Therefore, this paper shall focus on the role of the government and congress in the economy, developing policy goals, …show more content…
The Federal Reserve board controls the monetary policy whereby they control the money supply. Firstly, they can change the reserve requirement for various banks and institutions. A certain percentage of depositors to the banks’ must be kept by the banks. This aims at maintaining a required level of liquidity by the banks. The reserve requirement can be reduced to stimulate the economy as this allows banks to lend more of their money to various individuals and companies including Starbucks. The Federal Reserve can also change the discounting rates to promote the economy in business cycles, (Mankiw, 2015). To stimulate the economy, the body reduces the discounting rates and it increases the rate when it wants to contract the economy. Federal open market committee can also be used in an aid to control the economy. It purchases and sells the government securities in the secondary markets so as to control the money supply in the economy. In order to stimulate the economy, the Federal Reserve will reduce rates of

Related Documents

  • Improved Essays

    Monetary policy involves managing interest rates and credit conditions, which influences the level of economic activity. Monetary Policy influences inflation and employment. By implementing effective monetary policy the FED can maintain stable prices, which results in more employment and long term economic growth. The FED’s has 3 traditional tools which are the open market operations which influences the supply of bank reserves. Reserve requirements is the second tool which are the portions of deposits that banks must maintain, and lastly discount rates which is the interest rate charged by the FED to depository institution on short term…

    • 1264 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Explain the Federal Reserve Board’s open market operations. a committee within the Federal Reserve System, is charged under United States law with overseeing the nation's open market operations (i.e., the Fed's buying and selling of United States Treasury securities).[1] It is the Federal Reserve committee that makes key decisions about interest rates and the growth of the United States money supply.[2] It is the principal organ of United States national monetary policy. The Committee sets monetary policy by specifying the short-term objective for the Fed's open market operations, which is currently a target level for the federal funds rate (the rate that commercial banks charge between themselves for overnight…

    • 5175 Words
    • 21 Pages
    Great Essays
  • Improved Essays

    According to “An Industry and Company Analysis,” Starbucks represents the following product categories. It is in the fast food industry because it is fast and convenient for consumers who need a quick drink or small snack on the go. Many competitors such as McDonalds in this industry control much of the market share. According to “An Industry and Company Analysis” of Starbucks, it only has a six percent market share compared with other industries. With the segments and products of the fast food industry, Starbucks in the snack and non-alcoholic beverage category and commands 13% of this market.…

    • 682 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The conduct of monetary policy by the Federal Reserve involved actions that affect its balance sheet. The monetary assets of the FED includes: government securities—these are the U.S. Treasury bills and bonds that the Federal Reserve has purchased in the open market, purchasing treasury securities increase the money supply. Discount loans are loans made to member banks at the current discount rate. An increase in discount loans will also increase the money…

    • 599 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The Federal Reserve manages monetary policy to achieve the following goals: price stability, high employment, economic growth, and financial market stability. To achieve these goals the Fed will decrease or increase money supply through open market operations as well as make changes to the required reserve ratio, discount rate, and interest rate. At the beginning of 1991 unemployment was an issue that needed addressing. To address this issue the Fed implemented a monetary policy which reduced the federal funds rate.…

    • 782 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Board of Governor, 12 regional banks, the Federal Open Market Committee or (FOMC), 12 regional banks and member banks. The fed also handles “Monetary Policy”. Monetary policy influences the interest rate which plays a key role in how the economy functions. When interest rates are high, borrowing becomes to expensive, when interest rates are low, people…

    • 315 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Starbucks Case Study

    • 2837 Words
    • 12 Pages

    Its partnership with Apple to bring app based discount coupons is helping it ride the mobile wave easily. The company introduced Wi-Fi capabilities in its outlets already. Internet is important to the consumers. They can now surf the web and do work while sipping Starbucks coffee.…

    • 2837 Words
    • 12 Pages
    Great Essays
  • Improved Essays

    Starbucks was able to find a $3 million funding from the U.S. Agency for International Development (USAID) to help build a research facility in Manizales, Colombia, to make sure that the get closer to the farmers, and have them received good training to become more knowledgeable on how to produce the best beans possible. The funds will also help pay for agronomists to analyze soil and inform growers on factors that affect profit and yield, including fertilizers, climate and pests. This move guaranteed that Starbucks gets the best beans possible, and directly from its source. In this way, Starbucks and farmers would get better prices and a guarantee production. At the same time, a sort of “lobbying” was going on in the political arena, where licenses, permits, compliances, and due processes were somehow oversighted.…

    • 786 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Most people jump start each morning with warm cup of coffee. Coffee is a drug that most Americans feel that they need to have every single day to get by, I consider myself one of those people. “The Best Coffee for the Best YOU!”, a slogan that persuades the audience that Starbucks coffee is the best money can buy. Starbucks prides itself in brewing the best coffee in America and across the world. Considering the fact that there is a total of 22,557 Starbucks stores in the world, 12,521 of them being in the United States, this could be a true statement.…

    • 903 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    In conclusion, Starbucks is the top coffee house around and meets the majority of their customers’…

    • 755 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Simultaneous targeting of the money supply and interest rates, foreign exchange markets and rates The questions that I will answer for this week’s assignment are as follows: Why the simultaneous targeting of the money supply and interest rates is sometimes impossible to achieve? How do central banks intervene in foreign exchange markets? What did the Bretton Woods Agreement do to the ability of foreign exchange rates to fluctuate freely? Targeting Money Supply and Interest rates Firstly, the Fed targets money supply and interest rates in an effort to control the economy. The mandate of the Fed is to control inflation and maximize employment.…

    • 1183 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Apart of the high demand and cost for petroleum these days, coffee is appointed to be the second most traded product on global markets next to oil. Coffee is nature resources that is cultivated in more than 50 countries and provides living for more than 22 million farmers, altogether up to 100 million people are involved in the cultivating process, trading and retailing of the product globally. The aim of this report is to answer the questions given in the study case regarding to the demand and supply for Starbucks coffee. Starbuck Corporation is a company that purchase, sell and roast whole bean and rich-brewed coffees, espresso beverage, a selection of food items and coffee related a selection of quality teas, it is also the premier retailer, roaster and brand of speciality coffee in the world, Starbuck operates in 65 countries, according to the annual report of Starbuck, it has 10,713 stores in total located in North America, Latin America, Africa, Europe, Australia and Asia, it was found in…

    • 1051 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Starbucks is the global leader in the coffee house industry. With it primary market in the US, Starbucks hinges its competitive advantage on the quality of its products and services. In addition to a globally recognized brand, the company has achieved wide-ranging success in spite of the implementation of a premium pricing strategy. Although the company has diversified its coffee brands, specialization in coffee stands as a strength and weakness in the enterprise. However, based on the performance in the market, the marketing, and operational strategies are suited for the various market segments.…

    • 3556 Words
    • 15 Pages
    Improved Essays
  • Improved Essays

    Task 3A All companies have factors that affect the success of their business in the market. These are the political, legal, and social factors. This means that these three factors are given top priority in order for the companies to gain success. They have to conduct market investigation which will help these businesses to gather information to help their process of decision making in the market.…

    • 1251 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Management of Stakeholders at Starbucks Introduction Irrespective of the size, every organization has its stakeholders. Stakeholders in this context refer to any person, or organization, that has some vested interests in the organization. These interests may be direct or derived. In this regard, Starbucks, which is the world’s most renowned coffee Store, has stakeholders.…

    • 1096 Words
    • 5 Pages
    Improved Essays