Essay on Starbucks And Its Effect On America

720 Words Feb 9th, 2016 3 Pages
Starbucks In today’s world, it seems like there is a Starbucks popping up on corners as fast as some of the weeds that use to grow in the same space. I can honestly say, I have never had a Starbucks drink because they are rumored to be expensive and the menu is overwhelming. Even so, the whole Starbucks experience seems to feel familiar because they are everywhere, even in my favorite chain store, Target. I remember when they first became popular, it was the place to meet people or just hang out and use their free Wi-Fi. Looking over the advertisement, a picture of a well recognizable Starbucks cup that states, “If your coffee is not perfect, we’ll make it over. If it is still not perfect, make sure you’re in a Starbucks.” At the bottom of the page is a simple text line that reads “It’s not just coffee. It’s Starbucks.” The picture is on a simple background that does not draw away from the focus of the cup or the words written. Seeing the advertisement makes me feel confident that I am going to like their coffee. Having such a recognizable logo seems to add credibility to the company. When I look at this ad with the rhetorical concept of logos, I can see where it can appeal to the reasoning type of person. This ad seems to say, “Hey, we are awesome and we are willing to prove it.” Although the ad may come off a little harsh, I think that it is funny and also is appealing because for someone to be so sure of their coffee, they usually have a reason to feel that way,…

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