Rhetorical Analysis Of Starbucks

Starbucks In today’s world, it seems like there is a Starbucks popping up on corners as fast as some of the weeds that use to grow in the same space. I can honestly say, I have never had a Starbucks drink because they are rumored to be expensive and the menu is overwhelming. Even so, the whole Starbucks experience seems to feel familiar because they are everywhere, even in my favorite chain store, Target. I remember when they first became popular, it was the place to meet people or just hang out and use their free Wi-Fi. Looking over the advertisement, a picture of a well recognizable Starbucks cup that states, “If your coffee is not perfect, we’ll make it over. If it is still not perfect, make sure you’re in a Starbucks.” At the bottom …show more content…
This ad seems to say, “Hey, we are awesome and we are willing to prove it.” Although the ad may come off a little harsh, I think that it is funny and also is appealing because for someone to be so sure of their coffee, they usually have a reason to feel that way, in my opinion. I do believe it creates a strong belief that they are the best coffee. In the Ethos rhetorical concept you look more at the credibility of the advertisement. When looking at this Starbucks ad for credibility, I again return to how the ad states they are perfect. They state they are perfect twice, and if your coffee is not perfect, then you are in the wrong place, is the attitude it gives off. I think the ad does a great job of making you believe they are perfect. The simplicity of the advertisement also makes you believe they don’t need to say much or use a flashy model to sell their …show more content…
There are logos that when you see them you immediately start to think of the company. Apple, it’s a simple design, but when you see it you know what it stands for. Without ever having a Starbuck’s coffee, I know exactly what the logo means when I see it. This made me want to learn more about the logo. I didn’t know even what it was, except a lady with curly hair. Well according to the Starbuck’s website it is more than a women, and it explains where the name comes from. “Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology.” (Starbucks, Folklore) Now knowing that the logo is a mermaid, it makes a little more sense. The mermaid pulls you into Starbucks and the coffee keeps you there. I have bought Starbucks coffee for my coffee maker at home, and I can tell you, it really does taste better. They have defiantly drawn me to their coffee without my every going to their