An advertisement is a public form of an announcement to inform people about a product or service being offered usually by a company. Companies use many different techniques to catch the readers attention and to persuade them into purchasing the item. The company Starbucks has been known to use many of these to techniques to sell everything from their coffee to their mugs and gift cards. An ad that is a good example of this is their ad for their light vanilla frappuccino. These are sold in many stores like Walmart or Target. The target audience for this ad is white teenagers who enjoy drinking coffee. This ad uses words and pictures to grab a readers attention. Some of the pictures in this ad uses the appeal of pathos to play with your emotions.
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The product in this ad is Starbucks Light Vanilla Frappuccino. It shows what the product looks like so when people go to look for it they know exactly what to buy. The bottle of the product even gives readers some nutritional facts about the products. It says that the drink is 100 calories, that it contains Splenda, has 50% less calories, and that it has natural flavors. The company uses the blue color on the top of the bottle to show that it is the light version of the drink. Also, front and center of the product is the Starbucks logo. They do this so you know their name and if a person likes this product from them the person might go try some of their other products. They also, use the idea of a clear bottle so the reader can see the actual product. This is good because many products that are in a container where the actual drink isn’t visible have been said to contain things from bacteria to even bugs. This is why an image of the product is important to this …show more content…
This is probably the tiniest thing on the ad but, the main reason for this ad. It should be bigger but it is not necessarily due to the fact that the logo is on the picture of the bottle. Also, there is a website there too but that is also not overly important to this ad. It is only good if the reader wants more information but, for the purpose of getting the reader to purchase this product it really isn’t needed. So, even thought this element isn’t as necessary to have it still gives the reader at least the option to check out the website. Therefore, this ad has many good features to persuade a read to purchase this product. This ad is a great example to show how companies use pathos to play with your emotions. This ad has many strengths and weaknesses as described above. This ad is overall a well created ad but all good things include flaws. One of this ads flaws is the tiny information in the bottom corner. Starbucks is a very successful company with very successful ads and products and this ad is no
The product in this ad is Starbucks Light Vanilla Frappuccino. It shows what the product looks like so when people go to look for it they know exactly what to buy. The bottle of the product even gives readers some nutritional facts about the products. It says that the drink is 100 calories, that it contains Splenda, has 50% less calories, and that it has natural flavors. The company uses the blue color on the top of the bottle to show that it is the light version of the drink. Also, front and center of the product is the Starbucks logo. They do this so you know their name and if a person likes this product from them the person might go try some of their other products. They also, use the idea of a clear bottle so the reader can see the actual product. This is good because many products that are in a container where the actual drink isn’t visible have been said to contain things from bacteria to even bugs. This is why an image of the product is important to this …show more content…
This is probably the tiniest thing on the ad but, the main reason for this ad. It should be bigger but it is not necessarily due to the fact that the logo is on the picture of the bottle. Also, there is a website there too but that is also not overly important to this ad. It is only good if the reader wants more information but, for the purpose of getting the reader to purchase this product it really isn’t needed. So, even thought this element isn’t as necessary to have it still gives the reader at least the option to check out the website. Therefore, this ad has many good features to persuade a read to purchase this product. This ad is a great example to show how companies use pathos to play with your emotions. This ad has many strengths and weaknesses as described above. This ad is overall a well created ad but all good things include flaws. One of this ads flaws is the tiny information in the bottom corner. Starbucks is a very successful company with very successful ads and products and this ad is no