Starbucks Coffee Company was founded in Seattle in 1971. “Back then, the company was a single store in Seattle’s historic Pike Place Market” (Company). Starbucks offered its customers high quality green coffee beans, and an ambience great for conversations, relaxation and for a second work area. Their mission is to “inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time” (Company). Although, Starbucks is mainly known for it is freshly- brewed coffee, they also offer premium teas, and pastries. The first Starbucks stores, used to teach its customers how to grind beans and make their coffee at home. Back then, what is know known, as a “Starbucks store” was much different from what it is now. Starbucks sold
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• Fast coffee service
• The process of preparing the product does not need highly sophisticated technology
• Flavors variation
• Limited number of strong competitors
• High market share and market growth
• Aims to support environment, ex by using recyclable tissue
• Always treat the employees as a partner not just as employees.
• Welcome all questions, comments and feedback
• Starbucks Workers Union
Weaknesses:
High prices
Dependency on coffee related products
Lack of internal focus
Cross functional management
‘American Global’ sentimental issue
Its focus on US domestic market
Starbucks refuses to guarantee that milk, beverages, chocolate, ice cream, and baked goods sold in the company’s stores are free of genetically-modified ingredients
Perfectness of employee’s service
Opportunities:
New markets with low investments
Coffee market growing worldwide
Diversify product range to include more food and non-food items
New distribution methods – Delivery
Technological advances
New Product Innovation
Brand extension
High growth of economy and market
Distribution agreements
Diversity
Organic beans
Threat
Boycotting for political reasons
Financial …show more content…
The target market of 25 to 40 covers about 49% of all sales by the corporation. Focusing on health conscious individuals will give Starbucks consumers an opportunity to choose from a broader menu and the opportunity to think of Starbucks other than to drink coffee. The disadvantages of having gluten free deserts are the marketing and the controversy it could potentially cause. Some might argue that offering such deserts will strive away from the company’s image. Offering coffee liqueurs to businesses brings many opportunities for Starbucks. Collaborating with businesses in order to cater to meetings and company parties opens many doors. Starbucks uses a strategy of distribution in order to make their logo known around the world. Catering to businesses is a perfect way to make their logo and coffee products known globally. The weaknesses however, are that this liqueur line is very limited to the targeted market. Starbucks focus is their fresh coffee product line, they make most of their sales in the 30 different coffee products that they offer, their handcrafted beverages are popular among teens, and young adult markets. The coffee and tea brewing equipment that Starbucks offers is commonly popular among adults.However, since Starbucks biggest target market is ages 24-40, a new products line of gluten free deserts will be the best way to
• Fast coffee service
• The process of preparing the product does not need highly sophisticated technology
• Flavors variation
• Limited number of strong competitors
• High market share and market growth
• Aims to support environment, ex by using recyclable tissue
• Always treat the employees as a partner not just as employees.
• Welcome all questions, comments and feedback
• Starbucks Workers Union
Weaknesses:
High prices
Dependency on coffee related products
Lack of internal focus
Cross functional management
‘American Global’ sentimental issue
Its focus on US domestic market
Starbucks refuses to guarantee that milk, beverages, chocolate, ice cream, and baked goods sold in the company’s stores are free of genetically-modified ingredients
Perfectness of employee’s service
Opportunities:
New markets with low investments
Coffee market growing worldwide
Diversify product range to include more food and non-food items
New distribution methods – Delivery
Technological advances
New Product Innovation
Brand extension
High growth of economy and market
Distribution agreements
Diversity
Organic beans
Threat
Boycotting for political reasons
Financial …show more content…
The target market of 25 to 40 covers about 49% of all sales by the corporation. Focusing on health conscious individuals will give Starbucks consumers an opportunity to choose from a broader menu and the opportunity to think of Starbucks other than to drink coffee. The disadvantages of having gluten free deserts are the marketing and the controversy it could potentially cause. Some might argue that offering such deserts will strive away from the company’s image. Offering coffee liqueurs to businesses brings many opportunities for Starbucks. Collaborating with businesses in order to cater to meetings and company parties opens many doors. Starbucks uses a strategy of distribution in order to make their logo known around the world. Catering to businesses is a perfect way to make their logo and coffee products known globally. The weaknesses however, are that this liqueur line is very limited to the targeted market. Starbucks focus is their fresh coffee product line, they make most of their sales in the 30 different coffee products that they offer, their handcrafted beverages are popular among teens, and young adult markets. The coffee and tea brewing equipment that Starbucks offers is commonly popular among adults.However, since Starbucks biggest target market is ages 24-40, a new products line of gluten free deserts will be the best way to