One of the most impressive, socially and ethical responsibilities that Starbucks has taken on is ethically sourcing 100% of its coffee. While this is a noble initiatiive, it is also a costly one as well. According to Bruce Horovitz (2015), Starbucks has invested more than $70 million in this initiative as well as supporting farm sustainability. Horovitz (2015) also explains that providing coffee that is 100% ethically sourced is significant because it states that it meets rigorous economic, environmental and social standards for the farmers who supply the coffee (Horovitz, 2015). If I were the CEO of Starbucks and was potentially facing a recessionary economy, I would have to consider cutting back on providing 100% ethically sourced coffee
