When choosing the distribution channel, we decided to rely on design principles that are aligned with our overall competitive strategy and performance objectives. Star Grapes decided to use distributors to penetrate the market since they have resources and relationships to quickly bring our product to the market. We export through this group instead of selling direct and we treat the entire channel as a group of customers – and they are, since they’re buying our grapes and reselling them. We understand their needs and deliver strong marketing programs and maximize everyone’s revenue in the process.
In Italy we use distributors and direct marketing. In direct marketing, we sell our products directly to our consumers. This is done through face-to-face
In Italy we use distributors and direct marketing. In direct marketing, we sell our products directly to our consumers. This is done through face-to-face