Star bucks host’s a inimitable product position on the market which is that of being an ritzy product contributing a valuable experience along with the awareness of the target market being able to afford luxury coffee items.
This has led to it’s positioning as a place for socializing where people can come to spend time and still experience the comfort, ease of access to technology and everyday amenities as home or work from access to its products which are of premium quality and price.
The aspect of star bucks positioning is demonstrated through service through which the baristas are familiar with the target market during their interactions and the corporate culture of the business giving way to benefits that go way beyond the brand’s functionality.
This has led to it’s positioning as a place for socializing where people can come to spend time and still experience the comfort, ease of access to technology and everyday amenities as home or work from access to its products which are of premium quality and price.
The aspect of star bucks positioning is demonstrated through service through which the baristas are familiar with the target market during their interactions and the corporate culture of the business giving way to benefits that go way beyond the brand’s functionality.