Star Bucks Four Function of Management Essay

1336 Words May 16th, 2012 6 Pages
Starbucks is the premier roaster and retailer of specialty coffee in the world.Starbucks was formed in 1985 and its common Stocks trades on
NASDAQ Global Select market. Starbucks purchases and roast high quality whole bean coffees and sells them, along with fresh rich brewed coffees, Italian style espresso beverages, a variety of complementary food items, teas, and beverage related accessories and equipment. Starbucks also sells coffee and tea products and licenses its trademark through other channels such as licensed retail stores and through certain of its licenses and equity investees, they produces and sells a variety to drink beverages.
The company objective is to maintain Starbucks as one of the most recognized and respected brands
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Government stability- Starbucks should look into the political stability of a country when planning expansion in it. The reason is changes in government can lead to changes in taxes and legislation. Taxes can affect profits and legislation like employment law can affect human resources which affect operations.

Technology innovations (How new emerging technology can affect a business):

It development-

The new generation and the society are evolving, e-commerce website is very important as customers are getting more Internet savvy. In addition social media is now the fastest way to reach out to a wide variety of customers. Therefore huge investments must be invested to stay ahead of competitors.

New materials and process-

Developments must be made in the technology of coffee making machines and computers so that Starbucks can enable their cash register to work more efficiently and quickly.
This will allow the waiting time of customers to reduce and also staff to work more efficiently. It will improve customer relations as customer will not have to wait a long time for their coffee and also this will allow Starbucks more potential to serve more customers.

Social (the way in which changes in society affect):

Demographics- Population demographics are an important factor as they identify whats parts of the population they need to focus using different strategies.

Standard of education/skills- this can be important in

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