Typewriters are a thing of the past and not many people have one, therefore the need to carry supplies for them is no longer there. In addition to closing underperforming stores, what would be beneficial as well would also be to take a look at the location size and layouts. If quite a few products in the store are not being sold, a suggestion is to stop carrying it in the store and make it available online (“Trends in the Office Supplies Industry,” 2016). Also, this way the costs of running a smaller store location will decrease the amount of money coming out of pocket as opposed to going in. And whether in the same location or a smaller one, look towards revamping the aisles, shelves, removing old products, placing items most purchased strategically out of the way can equal to customers scanning aisles with other products leading to potential sales of additional items (Michalowicz, …show more content…
The evaluation of competitors has shown that with the continued existing actions that are being taken, it will only remain in the same manner or deteriorate, but with renewed ways there is the likelihood of increasing profits. Also, new methods will allow for the opportunity to secure new and potential customers. However, given those facts, it still does not put aside the fact that Staples has the advantage over their competitors whether they be direct or indirect. Their name still carries weight with being the first in their industry, so they will have brand recognition, their stores are well organized and easy to maneuver through, their prices are competitive, and Staples.com is considered to be the second largest online retailer. Besides both competitors do not have the size of Staple’s inventory in quality or quantity amounts which is also an