Standardization Of Popular Culture In Film By Bob Roberts

The culture industry itself is self-named, an industry primarily based on values of an assembly line. The culture industry continues the governing of human beings under the appearance of freedom, as the goal of the culture industry is to reproduce the values of capitalist culture by producing false pleasures. Similar to the movie, Bob Roberts, is a deceitful businessman but like many others, he projects an image of himself as being fair, reasonable and righteous. In the movie residents believe Robert is a good person, who never do anything to misguide or harm, which is why many assent to his ideas, are also willing to have confidence that his stances are moral. The good produced by the culture industry is based on commodification, standardization …show more content…
The culture industry thesis is a concept formed by critical theorist and sociologist Max Horkheimer and Theodor Adorno, suggesting that popular culture is a factory-like in structure. They argued that popular culture is akin and corresponding to manufacturing goods, influencing consumers through magazines, radio and film into passivity. By manufacturing a never-ending supply standardized goods they are able to pacify the populace. The reason behind their thesis is based the claim that the more difficult something is to produce, the more it is sustained. In relation to Hollywood, Ownership in the film industry has control in the message distribution of ideology, as in the 20th century; the mass media came to be the most important means of transmitting and maintaining dominant ideology. One of the main functions of mass media is propaganda, which is something that works towards reproducing constantly the state of things. In the movie, like many other politicians, Robert uses his projected image in the media to manipulate the emotions of potential voters and highlights the differences between the people in his party versus the other political