TASK1
JD is the leading retailer brand of fashionable sports and casual wear in U.K. It was founded in the year 1981 in Mossley, Manchester. It was started as a single store, which later on grew into a giant retailer outlet of sports goods. The main aim of the company is to increase its profitability by formulating an even more effective marketing strategy. The company’s main target is the young people, who prefer modern sportswear on their daily life. Other than sportswear, JD also has got numerous other business under its portfolio like First Sports, All Sports, Scotts (premium branded men’s wear) and Bank(young male and female branded fashion)etc. The group has also made some international acquisitions like the French Sports Fashion retailer …show more content…
The company stocks those products that their consumers needs plus the other variety number of products that you could only find in a JD store. The combination of both strategies of placing and positioning of their products had made the company distinct and unique and also has helped them to grow. Even today JD continues to grow within a highly difficult and competitive market by changing its marketing mix and strategies according to the environmental changes and other factors by keenly observing their consumers and their changing needs and wants. All this have made JD to stay ahead of all the competitors dealing within the same …show more content…
majority of JD consumers are young people. The other brands that have been undertaken by JD are, The duffer of St George, Nicholas Deakin’s, Canterbury of Newzealan, Kooga, Kukri and also fashion brans like Chilli Pepper, Nanny State and Sonneti. JD’s products are desired by both male and woman as they provide their products to both genders. JD is purchased by all those people who prefer to wear sports outfits on their day to day activities. Being a brand JD has been looked upon as status symbol and many youth prefer it’s products due to its newly fashionable products. JD has got a huge number of loyal customers that keeps it
JD is the leading retailer brand of fashionable sports and casual wear in U.K. It was founded in the year 1981 in Mossley, Manchester. It was started as a single store, which later on grew into a giant retailer outlet of sports goods. The main aim of the company is to increase its profitability by formulating an even more effective marketing strategy. The company’s main target is the young people, who prefer modern sportswear on their daily life. Other than sportswear, JD also has got numerous other business under its portfolio like First Sports, All Sports, Scotts (premium branded men’s wear) and Bank(young male and female branded fashion)etc. The group has also made some international acquisitions like the French Sports Fashion retailer …show more content…
The company stocks those products that their consumers needs plus the other variety number of products that you could only find in a JD store. The combination of both strategies of placing and positioning of their products had made the company distinct and unique and also has helped them to grow. Even today JD continues to grow within a highly difficult and competitive market by changing its marketing mix and strategies according to the environmental changes and other factors by keenly observing their consumers and their changing needs and wants. All this have made JD to stay ahead of all the competitors dealing within the same …show more content…
majority of JD consumers are young people. The other brands that have been undertaken by JD are, The duffer of St George, Nicholas Deakin’s, Canterbury of Newzealan, Kooga, Kukri and also fashion brans like Chilli Pepper, Nanny State and Sonneti. JD’s products are desired by both male and woman as they provide their products to both genders. JD is purchased by all those people who prefer to wear sports outfits on their day to day activities. Being a brand JD has been looked upon as status symbol and many youth prefer it’s products due to its newly fashionable products. JD has got a huge number of loyal customers that keeps it