Standage's Argument Analysis

Decent Essays
Standage began the last chapter by describing Coke’s role in World War II, and starting his argument that Coke was a close representation of American policies and globalization. According to Standage, Coke was as important as the reinforcement supplies and men, due to its morale boosting qualities. Because of this, wherever American soldiers went Coca-Cola came with them, which began Coca-Cola’s expansion into the rest of the world. Coca-Cola was so associated with American policies that the Axis members made propaganda against the drink itself. Also, it didn’t reach Russia until after the Cold War, these points further proving Standage’s argument. However, Standage had a secondary argument as well. Moving into the late 20th century, Standage

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