The Midwest region, where St. Louis is located, is most likely to have a low power distance index. The low Power Distance Index signifies a priority on equality, informality, and treating …show more content…
St. Louis is a place where people from different backgrounds live together. Every day, you encounter new and different people from all over the world. While there may be days when some individuals prefer to judge others on their status, race, gender, or various categories, most of the time in St. Louis, it is not likely for you to encounter questions like “What is your job?” “Did you graduate from college?” or “What is your title at your company?” or any other questions that could sound threatening to the other. While St. Louis may present itself as a friendly and non-judgmental city, if we had to choose between individualism and collectivism, St. Louis leans towards individualism. In an individualist culture, people are self-oriented; they only take care of themselves, make decisions based on individual needs, and have an “I” mentality. In St. Louis, individual …show more content…
Since St. Louis has a low uncertainty avoidance index, it will be easier to introduce new concepts and new styles of beer. To introduce yourself to people around St. Louis, it is going to be easy to start by creating a social media page. Everyone in the world now uses social media every day, so if you want an easy start to the trade, consider creating an Instagram page or TikTok page dedicated to home-brewed beer and sorghum-based alcohol. Share your stories behind each product and try to connect with St. Louis-based food creators to review your product. After that, participate in local events and festivals! Depending on the seasons and months, St. Louis hosts a variety of events and festivals that people love to attend. By hosting a small stand, you will be able to introduce your product and make sure people get a sample of your beer and sorghum-based alcohol for them to taste. By approaching during events or festivals, you might be able to gain long-lasting customers. When you feel like you have enough of an introduction for your product, make sure to build relationships with local distributors. It is important to ensure you have an effective placement of your product; it could be at a bar, restaurant, or local retail