7 for all mankind has a strong established name, which refers to their brand logo « 7 », used in all campaigns and labelled on each product. This logo easy to recognise plays in favor of the brand and their reputation as promote mostly by packaging, black and white are the major color, while the bag is white, the name brand is written in black. The squiggle is a huge part of the visual identity of 7 for all mankind as they invente in order to be recognise easier but still in a discrete way. The squiggle is this line which loop embroidered on the back pocket of the jeans. celebrities and icons. 7 for all mankind decided to use simplicity for their
