The beauty of online shopping is that there is unprecedented and unlimited access to products and services. Although merchants may have particular business hours, consumers can essentially shop when they want. Smartphones play a significant role to the successes of online shopping. The Gallup Poll Briefing surveyed over 1,500 people ages 18 to 50 and the results revealed that smartphone shopping has increased in 19% and another 22% of people use their phones to look at items prior to purchasing them in physical stores (Jones, 2014, p.1). With that being stated, it is vital that Annette Jackson’s craft store is operating on commerce service providers (CSPs) that are mobile friendly. Dr. Schneider defines CSPs as hosting service sites that offer
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Squarespace is an ideal CSP since it allows small businesses to create websites without any fragments of their name in businesses url address. For example, if Annette were to chose Squarespace to develop her e-commerce site then it would read “www.annettescrafts.com.” This is a huge bonus, and differs from Etsy in this interface design. With that being stated, Annette could pre-purchase a domain to be connected to Squarespace. Squarespace is not accessible virtually everywhere like Etsy; Squarespace only operates and is accessible in the United States, U.K., Ireland, and Canada. According to their website, Squarespace there are no upfront costs but they charge 18 dollars per month for business sites, which includes domain, 24/7 customer service, sell unlimited products, 2 percent sales transaction fees, unlimited storage, mobile-optimized website, and the cost to process payments through on the site. Fortune magazine conducted an interview with Squarespace CEO Anthony Casalena, and he reveals that although they have big clients such as Target, Volov, Sony and more, the small to mid-size companies use the services because it allows to them to create a professional website that defines who they are (Helft, 2014, p.1). In terms of marketing services, Squarespace provides users with SEO and $100 in Google AdWords
Squarespace is an ideal CSP since it allows small businesses to create websites without any fragments of their name in businesses url address. For example, if Annette were to chose Squarespace to develop her e-commerce site then it would read “www.annettescrafts.com.” This is a huge bonus, and differs from Etsy in this interface design. With that being stated, Annette could pre-purchase a domain to be connected to Squarespace. Squarespace is not accessible virtually everywhere like Etsy; Squarespace only operates and is accessible in the United States, U.K., Ireland, and Canada. According to their website, Squarespace there are no upfront costs but they charge 18 dollars per month for business sites, which includes domain, 24/7 customer service, sell unlimited products, 2 percent sales transaction fees, unlimited storage, mobile-optimized website, and the cost to process payments through on the site. Fortune magazine conducted an interview with Squarespace CEO Anthony Casalena, and he reveals that although they have big clients such as Target, Volov, Sony and more, the small to mid-size companies use the services because it allows to them to create a professional website that defines who they are (Helft, 2014, p.1). In terms of marketing services, Squarespace provides users with SEO and $100 in Google AdWords