Spruce Health Case Study

Decent Essays
Spruce Health provides asynchronous telemedicine services. Their business model is a direct use of mobile phone terminals to link patients and dermatologists (skin specialists). Patients can take photos or describe their own signs and symptoms, including past medical history. After that the patient will get the dermatologist's personalized counselling and treatment guidance, and Spruce Health offers 24-hour service. So, within 24 hours, the doctor will send the patient a diagnosis and personalized treatment plan online. The cost of a visit is $40 and includes diagnosis, personalized treatment plan and 30 days follow-up messaging.
This is a typical C-to-C model, customer relationship between customer.

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