Hi Dr. Moon,
In the material I reviewed, not much was discussed on the midstream marketing for social change on binge drinking. I did find an additional article that explained the phenomena of peer pressure from family, friends and colleagues and was interesting. Who is more influential in your behavior than your immediate friends are? Changing rituals could be an answer. Advertisers have done a poor job when it comes to spring break activities. On a midstream level, providing individuals with knowledge that can be passed onto friends may be the start of the spring break ritual change. This age group is not stupid, they are aware of the risks of their behavior, yet continue to place themselves in situations that could end in death (Cherrier
In the material I reviewed, not much was discussed on the midstream marketing for social change on binge drinking. I did find an additional article that explained the phenomena of peer pressure from family, friends and colleagues and was interesting. Who is more influential in your behavior than your immediate friends are? Changing rituals could be an answer. Advertisers have done a poor job when it comes to spring break activities. On a midstream level, providing individuals with knowledge that can be passed onto friends may be the start of the spring break ritual change. This age group is not stupid, they are aware of the risks of their behavior, yet continue to place themselves in situations that could end in death (Cherrier