Consumers interest for healthier cleaning products has escalate worldwide. Spotlezz Clean endeavors to build brand awareness and enhance our chances that the business sector will be interested in Spotlezz Clean cleaning products the following marketing tactics, attraction, conversion and retention will be used to sell products to prospective customers (“3 marketing tactics every small business needs,” n.d.). Which incorporates individuals, buying for themselves and their families, and organizations, buying for their own utilization, for example, manufacturers or for resale such as wholesalers and retailers.
Attraction Tactics
Given that today’s consumers will want to know how the Spotlezz Clean product will best help them; Spotlezz Clean first marketing tactic will be attraction marketing tactics. The company will use attraction tactics such as infomercials, in store demonstration, magazine ads, press release, website, social media sites, promotions, and TV advertisement to develop brand awareness, and increase familiarity. Spotlezz Clean will make arrangements with local television networks to purchase airtime for the companies infomercial and TV advertising. The spotless Clean infomercial script will have …show more content…
According to research “conversion marketing refers to tactics that encourage customers to take specific action, “converting” a person browsing your website into a purchaser of your product or service” (Marketing-Schools, 2012). In terms of converting tactics Spotlezz Clean will convert cold prospects into warm prospects, or prospects into customers by integrating special offers and instruction such as “click here” or “call now” in all are advertised. Converting potential customers means more sales, according to expertise, “effective conversion is a very, very good thing because it weeds out the uninterested, helps you build a list, and
Attraction Tactics
Given that today’s consumers will want to know how the Spotlezz Clean product will best help them; Spotlezz Clean first marketing tactic will be attraction marketing tactics. The company will use attraction tactics such as infomercials, in store demonstration, magazine ads, press release, website, social media sites, promotions, and TV advertisement to develop brand awareness, and increase familiarity. Spotlezz Clean will make arrangements with local television networks to purchase airtime for the companies infomercial and TV advertising. The spotless Clean infomercial script will have …show more content…
According to research “conversion marketing refers to tactics that encourage customers to take specific action, “converting” a person browsing your website into a purchaser of your product or service” (Marketing-Schools, 2012). In terms of converting tactics Spotlezz Clean will convert cold prospects into warm prospects, or prospects into customers by integrating special offers and instruction such as “click here” or “call now” in all are advertised. Converting potential customers means more sales, according to expertise, “effective conversion is a very, very good thing because it weeds out the uninterested, helps you build a list, and