Sportswear and Nike Marketing Approach Essay
Sports wear market 04
BCG Matrix 06
Ansoff’s Matrix 08
To: Richard small (tutor)
From: Abu Zahed Anchari
Re : Sportswear and Nike marketing …show more content…
Figure: BCG matrix
There are four categories in a portfolio of a company in the Boston consultant group matrix.
Question mark: Question mark is the first stage of BCG matrix, which is known as problem child. It is primary stage for the business where company have to analyse the market strategy and market position.
Star level: It is the second steps of BCG matrix. In the star level, business has highly growing market and rapidly growing sales. In this level business often use high amount of money for advertising and develop their product to get the high market share. In star level, there are frequent cash flow in the business.
Cash cows: It is the dream for every business to