Sports Gear Case Study

Superior Essays
Show More
An empirical study on consumer attitude towards sports gear.

Abstract
India has a large young population that shown tremendous interest in sporting activities. The advent of sporting clubs, adventure camps, and increasing focus on sports fitness has led to the entry of several international and reputed brands in the market place. Adidas, Reebok, Puma, Nike are some of the leading international brands that are readily available in the Indian market place.
Associated with sports apparel and shoes are a plethora of sporting equipment and gears that also have a significant demand in the Indian market place. This study was undertaken to understand consumer attitude and perception towards sporting gear. Sports gear include surfing boards, skate-boards, …show more content…
rHo: Preference of different age group for different brand of sports gear is same rHa: Preference of different age group for different brand of sports gear is not same
Conclusion:
Thus, it is concluded that brand preferred by different age group is not same.
All age group prefer different brand according to their …show more content…
Thus, Preference of brand sports gear (apparel) is independent of gender.

B) Chi square test: sports shoes
Ha: brand preference for sport shoes is independent of gender
Ho: brand preference for sport shoes is not independent of gender

Fo Step 1: Column

Related Documents

  • Great Essays

    Case Study: Rawlings Sporting Goods
    • 1898 Words
    • 8 Pages

    Case Study: Rawlings Sporting Goods

    Rawlings Sporting Goods is one of the most respected sporting goods manufacturers in the world. They attribute a lot of their success to their marketing department and their one-of-a-kind products. They also have a reputation of being “the” original baseball glove, a difficult reputation to live up to with respectable new entrants in the baseball equipment market. Rawlings was started in 1887 in St. Louis by two brothers, George and Alfred Rawlings. The company has been the market leader in the sporting goods industry the vast majority of the company’s existence.…

    • 1898 Words
    • 8 Pages
    Great Essays
    Read More
  • Decent Essays

    The History Of Nike Incorporation
    • 219 Words
    • 1 Pages

    The History Of Nike Incorporation

    Nike Incorporation is the worlds leading sporting goods manufacturer. The company produces the sports goods all-inclusive: clothing, footwear, sports equipment and a lot more. The company headquartered in Beaverton, Oregon. Nike with its impressive performance impresses its founder; Bill Bowerman once said the sentence: "As long as you have a body, you are world athletes, and Nike will continue to develop grow."…

    • 219 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    SWOT Analysis: The Nike Precool Vest
    • 1716 Words
    • 7 Pages

    SWOT Analysis: The Nike Precool Vest

    Consumers today want the products that the best athletes in the world use. Just like how everyone bought Jordan shoes so they can be ‘like Mike’. Showing that a product that was once only used by professionals and olympians is now available across the world to every person, will draw a lot of attention and buyers. It would make this product on the market one of the top purchased and viewed.…

    • 1716 Words
    • 7 Pages
    Improved Essays
    Read More
  • Improved Essays

    Nike Case Study
    • 970 Words
    • 4 Pages

    Nike Case Study

    1: Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Ans: Nike should be held responsible for its subcontractors, as it is operating in countries which lower its costs and increasing its profit. Nike should be accountable, as they are huge firm which holds considerable international authority and when making the contract it holds the final decision, as they can find other subcontractors, so Nike should be able to specify what kinds of working conditions it should have and not have in the factories and it is possible they might not have much influence in the foreign country but I am sure they can specify working conditions that are acceptable by…

    • 970 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Failure Of New Balance
    • 808 Words
    • 4 Pages

    The Failure Of New Balance

    In the past, New Balance has fallen out of the spotlight in the athletic equipment world. The common idea that has overtaken most consumers is that New Balance is an unfashionable brand that is predominately made for the older generation, in other words, a “dad shoe.” The goal of this campaign is to rebuild the image of New Balance and to use the college market in doing so. Primary research methods such as interviews and surveys have been a useful tool in finding out why New Balance has fallen out of the limelight over the past few years. Survey and interview results provided the reasons as to why the college market has not been into the brand in the past.…

    • 808 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Colombia Sportswear Case Study
    • 1653 Words
    • 7 Pages

    Colombia Sportswear Case Study

    Colombia Sportswear is a company based in the United States that does manufacturing and distribution of sportswear and outwear. Paul Lamform the father of Chairperson Gert Boyle presently, founded this company in 1938. Company has it’s headquarter in Cedar Mill, Oregon the unincorporated division of Washington country, Oregon, near Beaverton in the metropolitan area of Portland. Colombia sportswear is also involved in the production of headgear, footwear, skiwear, outwear, camping and equipment accessories. It was the leading seller of ski apparel of America in 2001 (Senior, 2009).…

    • 1653 Words
    • 7 Pages
    Great Essays
    Read More
  • Improved Essays

    Nike Marketing Strategy Essay
    • 1042 Words
    • 5 Pages

    Nike Marketing Strategy Essay

    Marketing Strategy According to the analysis and evaluation of current Nike’s status in the market, the corporation is at maturity stage and the brand awareness of Jordan Brand is strong. In this stage, there are more rivals from new entrants and existent entries. Hence, to defend the market share and broadening product life cycle, Jordan Brand expects to establish channel differentiation and enhance its reputation to capture more loyalty consumers in the world. Product Strategy…

    • 1042 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Marketing Strategy Of Nike: Just Do It?
    • 884 Words
    • 4 Pages

    The Marketing Strategy Of Nike: Just Do It?

    Just Do It. Just Do It (stylized as JUST DO IT.[1]) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words.[2] The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.[3]…

    • 884 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    Knights Apparel Case Study
    • 1328 Words
    • 6 Pages

    Knights Apparel Case Study

    The Survival of Knights Apparel When Knights Apparel made the decision to reopen a company that is based overseas in another country to assist in their production, the challenges began. Bozich wanted to eliminate unjust treatment that many individuals who work in factories overseas endure. It is crucial to communicate clearly, what the changes will entail along with addressing any dilemmas that may develop during the transition. This modification does not just affect the employees; it affects the company as a whole.…

    • 1328 Words
    • 6 Pages
    Superior Essays
    Read More
  • Great Essays

    Market Segmentation Of Nike
    • 851 Words
    • 4 Pages

    Market Segmentation Of Nike

    In addition there are lots of sports related products, appeals to satisfy customers’…

    • 851 Words
    • 4 Pages
    Great Essays
    Read More
  • Great Essays

    Nike's Market Structure
    • 1452 Words
    • 6 Pages

    Nike's Market Structure

    MARKET STRUCTURE Market structure is defined as the organizational and other characteristics of a market. The economist have focused on in describing the market structures are the nature of competition and the mode of pricing in that market as the major characteristics. Market structure also mean that the number of firms in the market that produce identical goods and services. The market structure has a great influence on the behaviour of individuals firms in the market and will affect how firm price their product in the history. They are four basic market structures which are perfect competition, monopolistic competition, monopoly and oligopoly.…

    • 1452 Words
    • 6 Pages
    Great Essays
    Read More
  • Improved Essays

    Nike Executive Summary
    • 879 Words
    • 4 Pages

    Nike Executive Summary

    EXECUTIVE SUMMARY This report focuses several aspect on how to uplift the sales of the product, we strike for innovation that grows the company, serves the athlete and to deliver inspiration to others. We will provide the elements of the 4 P’s which are price, promotion, place and product to improve the company NIKE designs, develops and markets high quality footwear, apparel, equipment and accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach their full potential. The company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.…

    • 879 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Competitive Rivalry In Footwear Industry
    • 1086 Words
    • 5 Pages

    Competitive Rivalry In Footwear Industry

    Competitive Rivalry in the industry Ehlers & Lazenby (2010) states that competition within the industry is one of the most significant factor’s in Porters five forces model. With well-established players such as Puma, Nike, Adidas and Asics currently in the athletic footwear market, we will be entering into an industry that possess a great deal of competition. As a new entrant, gaining our desired market share in the short term will be no easy task as consumer preferences continue to change. Our initial short-term success will rely on the ability to offer the customer an innovative footwear that not only offers value for money but also appeals to the environmentalist in the consumer due to our green manufacturing. The initial market share that…

    • 1086 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Matrix Design Structure: The Company Structure Of Adidas
    • 748 Words
    • 3 Pages

    Matrix Design Structure: The Company Structure Of Adidas

    The type of organization structure that used by Adidas is matrix design structure. Adidas groups people and resources by function and product. The structure is very flexible. The employee in the projects, engineering and manufacturing department could have two bosses, because they will work together according to the projects. The employees will work with different people after a project end.…

    • 748 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Five Dimensions Of The Concepts Of Nike Inc.
    • 935 Words
    • 4 Pages

    The Five Dimensions Of The Concepts Of Nike Inc.

    Over the past few decades, quality of product has increased significantly because quality of product brings invaluable contributes to success of manufacturers. However, there is no exactly definition of quality which is used through various products from different industries or “Quality is shapeless, formless, indescribable.” (Pirsig 1974, p.249). Crosby (1979) suggested that quality of product means conformance to requirements while Garvin (1984) use different approaches to define quality and built the dimensions framework which consists eight basic elements of product. This essay is going to use that framework as an edge for developing quality definition of shoes from…

    • 935 Words
    • 4 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings