Sports Direct International is a British retailing group. This company is probably one of the biggest players in the retailing industry. Retail is the process of selling goods or services through multiple channels of distribution to earn a profit. Huge part of retailing industry is online using electronic payment and delivery via a courier or postal mail.
The industry life cycle shows the stages an industry goes through over time in relation to its sales. While individual products have their own life cycles it is important also to understand wider market trends. The retail market also follows a life cycle. The total retail market is in a mature stage with growth slowing down. Retailers have to compete hard, shown by declining sales in stores.
Although, the online retail industry is a relatively young market with still huge growth since its introduction period between. Between 2004 and 2007, total retail growth was …show more content…
The Company is a sports retailer focused in retailing of sports and leisure clothing, footwear and equipment. Wholesale distribution and sale of sports and leisure clothing, footwear and equipment under Company owned or licensed brands. Sports Direct operates through three business sectors: Sports Retail, Premium Lifestyle and Brands. The Company offers its products under the brands, including Slazenger, Karrimor, Nike, Under Armour, Reebok, Puma, Kangol, No Fear and Firetrap.
The company already has stores in 19 countries across the continent, including Germany, France and Italy, but it is now looking to increase its presence in Eastern Europe. Sports Direct is the United Kingdom's largest sporting retailer, and operates over 500 stores worldwide.
The picture shows Sports Direct subdivisions locations in whole Europe. It is clearly, that in UK there company is based are highest number of branches so from there Sports Direct has most of its
The industry life cycle shows the stages an industry goes through over time in relation to its sales. While individual products have their own life cycles it is important also to understand wider market trends. The retail market also follows a life cycle. The total retail market is in a mature stage with growth slowing down. Retailers have to compete hard, shown by declining sales in stores.
Although, the online retail industry is a relatively young market with still huge growth since its introduction period between. Between 2004 and 2007, total retail growth was …show more content…
The Company is a sports retailer focused in retailing of sports and leisure clothing, footwear and equipment. Wholesale distribution and sale of sports and leisure clothing, footwear and equipment under Company owned or licensed brands. Sports Direct operates through three business sectors: Sports Retail, Premium Lifestyle and Brands. The Company offers its products under the brands, including Slazenger, Karrimor, Nike, Under Armour, Reebok, Puma, Kangol, No Fear and Firetrap.
The company already has stores in 19 countries across the continent, including Germany, France and Italy, but it is now looking to increase its presence in Eastern Europe. Sports Direct is the United Kingdom's largest sporting retailer, and operates over 500 stores worldwide.
The picture shows Sports Direct subdivisions locations in whole Europe. It is clearly, that in UK there company is based are highest number of branches so from there Sports Direct has most of its