Sports Authority Business Analysis

. The organization that I have chosen is the Sports Authority because I believe this company had the potential to covert threads into opportunities, and because now days, sports and healthy lifestyles are becoming more popular. Sports Authority used to be one of the largest chains in United States, but it failed to adapt changes in its macro environment that led its business to bankruptcy. As we already know, the economy is still recovering and retail stores are affected since clothing is not as necessary as it is food for consumer; However, Dick’s its bigger rival is not experiencing such financial situation; perhaps, Dick’s has successfully adjusted and implemented the right strategy to keep running business. According to Ewen, L. (2016), …show more content…
So, Sports Authority failed to manage the economic, sociocultural and technological forces affecting its environment. It failed to stand up in a fast fashion-driven consumer environment as a store due to the lack of retail differentiation, trends, but because the sport brands that it offered in its locations already had their own retail store; this is how sociocultural forces impacted company negatively. Thompson, Arthur, Peteraf, Gamble, M. J. & A.J. III. (2012), “Sociocultural forces include the societal values, attitudes, cultural influences, and lifestyles that impact demand for particular goods and services, as well as demographic factors such as the population size, growth rate, and age distribution (p. …show more content…
As CEO of this company, I would analyze and evaluate the internal and external environment of this organization and determine the real weaknesses of the strategy to meet the market conditions. Then, I would use the complementors and the value net tool due to the nature of its business and relationship with suppliers. This tool would help me to study more deeply buyers, suppliers and substitutors, because these entities will eventually impact the path of my operations and profits. Also, I would recommend this tool due to this Sports Authority’s lack of information about its current market. According to Lendel, V. (2007), “The Value Net makes it possible to know the information about its market position and who are the players in its Value Net” (p. 249). So, it is important for a company that is experiencing what Sports authority did, to reengage with customers, analyze the competition, their advantages and weaknesses and adopt a strategy that complies with the current market conditions: political factors, economic conditions, sociocultural forces, technological factors, environmental factors and legal/regulatory