Originally, sports and entertainment were two different things. However, in more recent times, society has blended the two together creating the idea of “sportainment.” The term, “sportainment,” is the idea that sport is transforming into being based solely around the entertainment factor rather than about the actual game; it is the mixture between sport and entertainment. The idea of “sportainment” has taken the pure sport aspect of playing a game or physical activity and altered it into part of the entertainment business. This has revolved sports more on the corporate level, which brings into light the corporate sport model (Bustad, lecture, 2017).
The aspects of the corporate sport model are: cartelized ownership, franchise structure, rational …show more content…
The corporate sport model demonstrates all of these aspect to be true, in regards to sport becoming more about brands, marketing, franchise and such. In the notes, it is mentioned that “spectacles” are “a sort of athletic variety show… an event where the game is not the (only) thing” (Bustad, lecture, 2017). This relates back to both “sportainment” and the corporate sport model. All three of these terms relate back to the fact that sport is developing into much more that it was originated as; it is becoming more about popularity and money than just playing the game (Bustad, lecture, …show more content…
Yes, these corporations may be highly promoted at large sport events, however, it makes watching and eating those unhealthy foods more of a habit, rather than getting involved in the sport itself do (Dickson, 2005). Also, I believe that the impact of sport spectacles have a mixed impact of some positive and some negative. A positive aspect would be the emotions, and fun environment being created with everyone coming together to celebrate this special event whether they are on the losing side, winning side, or not a fan at all. The negative aspect is the heath part, it is a known thing that part of watching these big events is pigging out on food like pizza, wings, beer, chips and more unhealthy foods do (Dickson,
The aspects of the corporate sport model are: cartelized ownership, franchise structure, rational …show more content…
The corporate sport model demonstrates all of these aspect to be true, in regards to sport becoming more about brands, marketing, franchise and such. In the notes, it is mentioned that “spectacles” are “a sort of athletic variety show… an event where the game is not the (only) thing” (Bustad, lecture, 2017). This relates back to both “sportainment” and the corporate sport model. All three of these terms relate back to the fact that sport is developing into much more that it was originated as; it is becoming more about popularity and money than just playing the game (Bustad, lecture, …show more content…
Yes, these corporations may be highly promoted at large sport events, however, it makes watching and eating those unhealthy foods more of a habit, rather than getting involved in the sport itself do (Dickson, 2005). Also, I believe that the impact of sport spectacles have a mixed impact of some positive and some negative. A positive aspect would be the emotions, and fun environment being created with everyone coming together to celebrate this special event whether they are on the losing side, winning side, or not a fan at all. The negative aspect is the heath part, it is a known thing that part of watching these big events is pigging out on food like pizza, wings, beer, chips and more unhealthy foods do (Dickson,