Sport in Western culture, how can throwing a football around a field define cultural values, well remarkably by either acknowledging its significance or by holding it in distain you have entered a segmented culture dedicated to sharing in and expressing those opinions. One such example of this polarization is the flourishing of sports fans personal blogs, which produces opportunities to built and participate in the media they are using. (McCarthy, 2013:422). This active participation in media, and sports culture has allowed audiences to become more engaged, and supplied people with the opportunity to communicate and cater to an increasingly fragmented and diverse fan base (McCarthy, 2013:424). However, whether you chose to embrace certain
…show more content…
We know sport has a heavily emphasis in Western cultures, however what of sport in other cultures, is the representation and influence as prominent, Wolfram Manzenreiter (2015:525) proposes that despite cultural differences in beliefs and values, “people are highly likely to approve of the aesthetics of the sporting body, the narratives of symbolic competition, the moral economy of fair play, and the symbolic and often also material value of victory and sporting records.” Above are examples of sport influencing culture, what of sports that reflect cultural values. The symbolic, and moral significance placed on movements and the precision, practice, and dedication required to obtain them can be ascribed to different cultural values and the processes of making meaning through movements (Manzenreiter, 2015:525). Asia is one such country, who has a strong cultural background in the significance of movements in their sports, sport is thought of as an “exact discipline that requires hours of structured exercise” (Wong, …show more content…
This construction of society, most popularly Western, has exposed many nations to values and beliefs very different to their own cultures (Varma, 2000). This saturation of media has been shown to influence the cultural discourse, particularly in the younger generation. Both the Brazilian and Indian studies showed an increase in unfamiliar mannerism as a result of exposure to TV (Kotak, ? & Varma, 2000). A.. Varma states in his journal article 'Impact of watching international television programs on adolescents in India: a research note' that “Outfits imitating those used by popular singers, new hair styles, ‘slang twang’ and socially unconventional mannerism would also appear to have become popular” (2000:118) In Brazil, anthropologist Janet Dunn’s ethnographical research confirmed that TV had influenced people in regards to reproductive norms and family planning (Kotak, ?). Though India and Brazil provide great examples of the medias influence, there is also evidence in Western society that the media reflects culture, and vice versa (Kotak, ?). In recent times, with the access to technology and globalization of the media, a “media culture has emerged” which “produce(s) the fabric of everyday life, dominating leisure time, shaping political views and social behavior, and providing the materials out of which people forge
We know sport has a heavily emphasis in Western cultures, however what of sport in other cultures, is the representation and influence as prominent, Wolfram Manzenreiter (2015:525) proposes that despite cultural differences in beliefs and values, “people are highly likely to approve of the aesthetics of the sporting body, the narratives of symbolic competition, the moral economy of fair play, and the symbolic and often also material value of victory and sporting records.” Above are examples of sport influencing culture, what of sports that reflect cultural values. The symbolic, and moral significance placed on movements and the precision, practice, and dedication required to obtain them can be ascribed to different cultural values and the processes of making meaning through movements (Manzenreiter, 2015:525). Asia is one such country, who has a strong cultural background in the significance of movements in their sports, sport is thought of as an “exact discipline that requires hours of structured exercise” (Wong, …show more content…
This construction of society, most popularly Western, has exposed many nations to values and beliefs very different to their own cultures (Varma, 2000). This saturation of media has been shown to influence the cultural discourse, particularly in the younger generation. Both the Brazilian and Indian studies showed an increase in unfamiliar mannerism as a result of exposure to TV (Kotak, ? & Varma, 2000). A.. Varma states in his journal article 'Impact of watching international television programs on adolescents in India: a research note' that “Outfits imitating those used by popular singers, new hair styles, ‘slang twang’ and socially unconventional mannerism would also appear to have become popular” (2000:118) In Brazil, anthropologist Janet Dunn’s ethnographical research confirmed that TV had influenced people in regards to reproductive norms and family planning (Kotak, ?). Though India and Brazil provide great examples of the medias influence, there is also evidence in Western society that the media reflects culture, and vice versa (Kotak, ?). In recent times, with the access to technology and globalization of the media, a “media culture has emerged” which “produce(s) the fabric of everyday life, dominating leisure time, shaping political views and social behavior, and providing the materials out of which people forge