Gatorade being one of the largest sponsors for the National Football League and many other sports organizations. Gatorade is a drink designed for athletes, in order to replenish necessary electrolytes to continue playing the game and prevent dehydration. Often you will see the players holding towels, water bottles, and even a several gallon cooler with the Gatorade logo on it. Since football is such a widely viewed sport across the nation, this allows for an abundance of exposure for the company and holds great potential for increased consumerism due to the influence of the players using the brand. However, the business isn’t the only side that sees benefits. In exchange for the brand sponsorship, the team obtains new gear, sports drinks, and other paraphernalia that helps them train and become a stronger
Gatorade being one of the largest sponsors for the National Football League and many other sports organizations. Gatorade is a drink designed for athletes, in order to replenish necessary electrolytes to continue playing the game and prevent dehydration. Often you will see the players holding towels, water bottles, and even a several gallon cooler with the Gatorade logo on it. Since football is such a widely viewed sport across the nation, this allows for an abundance of exposure for the company and holds great potential for increased consumerism due to the influence of the players using the brand. However, the business isn’t the only side that sees benefits. In exchange for the brand sponsorship, the team obtains new gear, sports drinks, and other paraphernalia that helps them train and become a stronger