• Sponsorships – In this example, an athlete would enter an agreement with a company to pay their expenses, at an inflated rate, in return for the athlete displaying the company logo or name on their uniform or practice shirt
• Scholarships – colleges would offer the athlete an opportunity to train full time but require them to do very little academic pursuits
• Trust Funds – the amateur athlete would compete on a professional scale but any prize money or compensation would go to a trust fund, from which the athlete would withdraw living expenses, at an inflated rate, with a lump sum payment delivered upon ‘retirement’
• Gifts – companies would give the athlete product which the athlete would then sell for money
• Token jobs – the athlete would …show more content…
In artistic representation, a recovered artifact shows the scene of a wrestler attempting to gouge the eyes of an opponent while also attempting to bite him. An official stands over the man, poised to strike the man with a rod or stick to punish the offense and allow the competition to continue in a fair and equitable fashion. In Greece today, there are avenue with pedestals lining either side that once held massive statues. Ironically, the statues did not display the great athletic feats of men gone by but rather they held the images of coaches and athletes that cheated or violated the spirit of the event. They were placed as reminders to those that came later about the punishments that befell cheaters. When one athlete ran for the city-state of Syracuse instead of his home city-state of Croton, the city of Croton tore down a monument that had been dedicated to his athletic prowess and confiscated his house for use as a public jail. Sparta was once banned from the Olympics because of a peace treaty violation, but one of their athletes entered the chariot race as a representative of Thebes. Unfortunately, he won the race and during his celebration he inadvertently revealed his true heritage. He was flogged in the city center and while the victory was still awarded to Thebes, no driver name was mentioned. This was seen as a great …show more content…
The new leadership with a new perspective on amateur athletics began to look at the potential of television advertising and other markets made available through commercialization. This had an immediate financial effect on the Games. When the IOC President retired, the total operating budget for the games was approximately $2 million dollars. Over the next eight years, the new direction of the IOC was able to garner nearly $45 million from sponsors. This financial windfall continued into 1984 as the committee was able to collect a surplus of $225 million through ever developing commodification of the athletic product. It was in 1984, that the IOC started a new financial development program known as TOP (The Olympic Program). TOP was a corporate commercial membership group that allowed companies to use the Olympic symbol in advertising programs for the four years between events for the price of $50 million. This commodification meant that the control of the product had slipped from the organizers to the sponsors and the competition was and is forever driven by the money that can be made from
• Scholarships – colleges would offer the athlete an opportunity to train full time but require them to do very little academic pursuits
• Trust Funds – the amateur athlete would compete on a professional scale but any prize money or compensation would go to a trust fund, from which the athlete would withdraw living expenses, at an inflated rate, with a lump sum payment delivered upon ‘retirement’
• Gifts – companies would give the athlete product which the athlete would then sell for money
• Token jobs – the athlete would …show more content…
In artistic representation, a recovered artifact shows the scene of a wrestler attempting to gouge the eyes of an opponent while also attempting to bite him. An official stands over the man, poised to strike the man with a rod or stick to punish the offense and allow the competition to continue in a fair and equitable fashion. In Greece today, there are avenue with pedestals lining either side that once held massive statues. Ironically, the statues did not display the great athletic feats of men gone by but rather they held the images of coaches and athletes that cheated or violated the spirit of the event. They were placed as reminders to those that came later about the punishments that befell cheaters. When one athlete ran for the city-state of Syracuse instead of his home city-state of Croton, the city of Croton tore down a monument that had been dedicated to his athletic prowess and confiscated his house for use as a public jail. Sparta was once banned from the Olympics because of a peace treaty violation, but one of their athletes entered the chariot race as a representative of Thebes. Unfortunately, he won the race and during his celebration he inadvertently revealed his true heritage. He was flogged in the city center and while the victory was still awarded to Thebes, no driver name was mentioned. This was seen as a great …show more content…
The new leadership with a new perspective on amateur athletics began to look at the potential of television advertising and other markets made available through commercialization. This had an immediate financial effect on the Games. When the IOC President retired, the total operating budget for the games was approximately $2 million dollars. Over the next eight years, the new direction of the IOC was able to garner nearly $45 million from sponsors. This financial windfall continued into 1984 as the committee was able to collect a surplus of $225 million through ever developing commodification of the athletic product. It was in 1984, that the IOC started a new financial development program known as TOP (The Olympic Program). TOP was a corporate commercial membership group that allowed companies to use the Olympic symbol in advertising programs for the four years between events for the price of $50 million. This commodification meant that the control of the product had slipped from the organizers to the sponsors and the competition was and is forever driven by the money that can be made from