Spiritual Tourism Case Study

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DIMENSIONS OF SPIRITUAL TOURISM IN KANGRA DISTRICT OF HIMACHAL PRADESH

ABSTRACT
India with a home to many spiritual activities is considered a tourist’s paradise as it compromises a number of unmatched destinations to the visitors for satisfying their spiritual needs. In the recent years tourism has become a competitive industry in India. The location of the region and its prosperity has become a place of attraction for tourism industry. India is having many states which are rich in state-of-the-art infrastructure so as to develop tourism industry to its best. This study aims to find out determinants of spiritual tourism and satisfaction level of the tourists visiting religious places in Kangra District of Himachal Pradesh.

Keywords: Spiritual, …show more content…
The author observes tourism development as a way of improving country’s economy and social well being and underlines the need to be proactive so as to stop potential tourists migrating to competing destinations. The author has attempted to classify the major themes as – destination planning, marketing and promotion, new products, sustainable tourism and transport. He further identified the key challenges faced by the tourism industry that would potentially affect the industry’s future operations. In an increasingly complex global market system, it is observed, tourism needs to adopt societal marketing strategies that facilitate regional development (Buhalis, 2000).

A review of different literature appearing in the ‘Journal of Tourism Management’ (during the period 1989 – 1994) focusing on five prime themes has been presented by Eccles (1995). The author has attempted to identify the trends evolving in the tourism industry and hence classified the tourism research into five major themes, namely – (i) destination planning, (ii) marketing and promotion, (iii) new products, (iv) sustainable tourism and (v) transport.

Hing and Dimmock (1997) have classified the literatures that appeared in three major tourism journals in the Asia Pacific region, namely-‘Journal of Tourism Studies’, ‘Tourism Recreation Research’ and the ‘Asia Pacific Journal of Tourism Research’ from 1989 to 1996 including both the years into five major themes

SCOPE OF THE

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