Spinnin Records: Music Video Analysis

Improved Essays
https://www.youtube.com/watch?v=a7bqootR6rs

The products impact and effect on the audience.

The audience type that will be watching this music video released by Spinnin’ Records are going to be in the C1, D and E brackets of socio economic status. I have found this to be correct as in theses brackets it will tend to be a much younger audience than in the other brackets, and from my research I have found that the average age for listening is around 24 and a good majority are under this age, therefore they will not be in the top level of earnings or in high management at these ages.

The audience theory that is contingent to the music video will be social, people may discuss their views on the music video and song with their friends. Emotional
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It also complies with copyright laws as in the contract of the artist it states that the music is the property of the record label and they may distribute and share it as they please, however a percentage of the profit goes to the artist, per the copyright agreement. One area which the music video does drop on a grey area of representation is with alcohol, where it is used very liberally in a party scene, this may have an impact on the audience especially if they are young because this may create the impression that abuse of alcohol is okay, however this is contained within a very small portion of the clip of about 1-2 seconds long so many may not even notice

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