Spin Master's Grassroot Marketing Campaign

Decent Essays
As successful as Spin Master has turned out, there are decisional errors and traps they may come across in the future. After successfully launching their Air Hogs brand, the company later released their next invention, Mighty Beanz. They did this by using the same marketing techniques they used for Devil Sticks. Even though, grassroot marketing campaign was an effective way to get their products out to the world. Reusing the same method may not be suitable for all toys. Instead of being a huge hit, it could rather turn away

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