CURRENT TRENDS & OPPORTUNITIES AHEAD”
Author 1: Ashish Bhatt
Institute Name:Parul Institute of Management
Designation: Assistant Professor
E-Mail ID: ashishkumar.bhatt@paruluniversity.ac.in
Author 2: JencyValasan
Institute Name:Parul Institute of Management
Designation: Researcher
E-Mail ID:
Mailing Address:
Parul Institute of Management,
Parul University
Vadodara, Gujarat
Abstract
Changing eating habits and lifestyle of consumers across the globe have fuelled the demand for healthy food products, which has significantly highlighted the use of natural flavors, most of which come from spices. Being the largest producer and exporter of spices, India has immense growth potential. Technological advancement …show more content…
India produces a wide variety of spices including cardamoms, chilies, black pepper, mustard, coriander. Indian cuisine is also known for its rich taste which it derives from numerous spices. The demand of Indian spices is high in the global market due to their rich aroma, texture, and taste. India has the largest domestic market for spices in the world. The major importers of Indian spices are the US, China, Vietnam, the UAE and Malaysia. The primary spices imported from India are pepper, chili, turmeric, coriander, cumin, and fennel.
Growth of the spices market in India has been triggered by the establishment of quality evaluation laboratories that ensure the quality of the final product and make them world renowned. These labs stay in direct touch with the importers association of importing countries. Other factors contributing to the growth of the spices market is the infrastructural facilities provided by the Spices Board of India, and the shifting consumer interest from artificial to natural flavors. However, the market still faces a number of challenges in the form of food safety issues, and insufficiency of legal provisions, among …show more content…
Kerala is the leading producer of black pepper popularly called the ‘King of spices’, it enjoys a pride of place among all spices produced. Kerala is also the leading producer of Cardamom renowned as the ‘Queen of spices’, it is a tiny spice that attracted the consumers in the Orient and the Occident. More than 90 per cent of the production of black pepper and 70 per cent of the production of cardamom in the country is restricted to Kerala. But the spices trade in Kerala is now handicapped by a number of problems. Therefore, it is time for all those concerned with Indian spice industry to make earnest efforts to overcome the problems faced by the spices sector, or else our dominant position in the global spice market may be further relegated. Spices cultivation, which was once the monopoly of India has now spread to a number of other countries and the competition in spices trade, has become fierce. Though the mystery and rarity of spices have now virtually disappeared, their magical effect on food and their ability to delight the palate remain