Spencer Case Study

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SPENCER’S RETAIL LIMITED
VISION
To “build Spencer’s as the most professionally managed retail business in the country through:
1. Excellence in all operating processes
2. Nurturing and facilitating a learning and growth culture;
3. Building a unique retail experience for the customers”.
Spencer’s, the retail giant is one of the largest retail chain supermarkets in India offering food items, apparel, durables, fashion, electronics, lifestyle products, music and books through its 350 stores across 50 Indian cities. The Spencer's super division sells farm fresh vegetables, fresh fruits, spices, processed foods, frozen foods, fish, meat, sea foods and canned foods.
MISSION
Spencer’s “Strives to exceed the aspirations of its customers for
…show more content…
The RPG group was the first business house in India to introduce the concept of hypermarkets in India. The main business activity of this retail giant is retailing of food items, apparel, durables, fashion, electronics, lifestyle products, music and books. Spencer's retail is one of the fastest growing retail chain outlets in India. Spencer’s Super is one of the largest food and grocery supermarket chains in India and has average customer flow of 3.5 million a month. It caters farm fresh vegetables, fresh fruits, spices, processed foods, frozen foods, fish, meat, sea foods and canned …show more content…
These 2000 sq. ft. air-conditioned stores are well stocked with fresh food of the very best quality, such as fresh farm produce, vegetables, fruit, milk, eggs, breads and much more. With an impressive range and a clean, bright and hygienic ambience, Spencer’s Fresh is far better than the regular sabzi mandis or local vegetable markets and at Spencer’s Fresh consumers not only do get fresh, clean and tasty farm produce but also the lowest possible prices in the locality, yes even lower than sabziwala. iii) Spencer’s Daily: The Spencer’s Daily store is a friendly neighborhood store, which caters to the entire daily shopping needs - from regular groceries to fresh food and also weekly top-up shopping. About 4000-7000 sq ft in size and with a bright and friendly atmosphere, Spencer’s Daily saves the hassle of bargaining with the local Kirana shop owners (because it offers the lowest possible prices). iv) Spencer’s super: The Spencer’s Super is the place to go for the monthly shopping. About 8000-15,000 sq. ft. in size, the Spencer’s Super not only caters to the daily needs but also stocks home care products; personal care products, Bakery, Chilled and frozen food; Baby car besides groceries & staples, fresh fruits and

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