Specsavers Marketing Strategy

758 Words 4 Pages
In this assignment, we decided the Specsavers New Zealand company a British optical retail chain, operating globally, which offers optician services, along with eyeglasses, contact lenses and hearing aids as part of our assignment with 1,648 branches in the United Kingdom, Guernsey, Jersey, Ireland, Norway, Sweden, Finland, Denmark, the Netherlands, Spain, Australia, and New Zealand. The group was launched in 1984 by husband and wife team Doug and Mary Perkins. The company manages most of their stores following a 'Joint or Shared Venture Partnership'. The partnership within Optometry Executive and a Retail Executive. This is also comparable to a franchise agreement; nonetheless, unlike usual franchises, a client from one branch of the company supposed to receive the same set of service from a different branch. Franchisees are typically on their own for Human Resources responsibilities like employee administration and payroll, legal compliance and risk management and tax reporting are some of the challenges in a franchise work force. Human resource management critically analyzes each challenge in the company and create a strategic plan to continually develop each store and employees for the success of the company. In conclusion, Specsavers continues to accomplish great outcomes in the global market with 55 new stores opening globally, high levels of consumer satisfaction, awards won and great media recognition. …show more content…
Topic Introduction

Mission Statement:
"To be the best value optometrists anywhere in New Zealand, satisfying personal eye care needs at affordable prices, simply, clearly and consistently. Put simply, we will bring fashionable and affordable eye care to all Kiwis” ("Specsavers In New Zealand | Specsavers Optometrists | Specsavers New Zealand")

"Have Quality Eyewear To Suit Every Budget"
("Specsavers Optometrists - Eye Tests, Glasses, Contact Lenses | Specsavers New Zealand")

Organizational Set

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