Accordingly, the objective of this paper is to examine how a specific health communication approach, particularly the usage of mass media, can positively influence condom use in sub-Saharan Africa. Health communication is a multifaceted field that encompasses how health information is allocated to individuals and communities, ultimately influencing decisions that may enhance health (About HIV/AIDS). It has the capacity to elicit change among individuals and populations by raising awareness, increasing knowledge, shaping attitudes, and most importantly, changing behaviors (Bernhardt). Especially in the absence of a vaccine or cure, behavior change through health communication is key to an efficacious intervention targeting risk-reducing behavior
