Weaknesses
1. Targets only one segment: Special K has targeted women only since its introduction. While, it is a competitive advantage to target women, they are losing potential customers by only targeting that particular segment.
2. No social responsibility: Special K is not helping any social issue, which is a very weak point. Consumers love to see brands and companies giving back to the community and tackling issues that have to do with their products (Holt, Taylor & Quelch, 2004, p.71-72).
3. Limited Advertising: There have been very few advertisements on TV, radio, billboards etc. for the brand and its campaigns in the past.
4. Not enough nutritional value: The product itself does not have as many healthy items as competitors. Some competitors
1. Targets only one segment: Special K has targeted women only since its introduction. While, it is a competitive advantage to target women, they are losing potential customers by only targeting that particular segment.
2. No social responsibility: Special K is not helping any social issue, which is a very weak point. Consumers love to see brands and companies giving back to the community and tackling issues that have to do with their products (Holt, Taylor & Quelch, 2004, p.71-72).
3. Limited Advertising: There have been very few advertisements on TV, radio, billboards etc. for the brand and its campaigns in the past.
4. Not enough nutritional value: The product itself does not have as many healthy items as competitors. Some competitors