Spanish language radio has lived the American dream. From its beginnings as an underdog, it has proven to be a profitable market, regardless of its many challenges. Spanish radio has grown within the radio industry and placed itself as one of the leading stations in the United States. This has been in part due to the growing population of Spanish speaking immigrants and their offspring who remain loyal as a public even in the mobile first age. As technology advances and creates new means for communication, the Spanish radio has learned to adapt to these changes and use them to their advantage by moving from a radio base only towards HD radio, forum websites and cellphone applications. Today, even when radio stations more and more feel their audiences declining, Spanish radio remains a growing force simulating the strong impact of the Hispanic population within the economic market.
