Space Demographic Survey

Surveys are a great tool to use to gain knowledge about what people with different kinds of demographic backgrounds may want from, feel towards, or think about a specific topic. It can allow one to decipher what interests certain demographics of people may have and therefore lead to the discovery of one’s target market. Psychographics tell a surveyor what a person thinks or feels about that specific topic. Psychographics are equally as important as demographics. This is because although psychographics are used to determine how a population feels towards a certain topic, demographics are used to learn exactly what population that is. In this space tourism survey, many questions were asked about different attitudes a person may have towards the …show more content…
the big bang theory and evolution.If the person taking this survey believes in God, they would reply “False” to both questions. If the person were an atheist, they would reply “True” to both questions. The “correct” answer will be based on the surveyor’s beliefs.

This survey does a great job of accounting for those who take the survey without fully reading the questions and just put down anything for their answers. This survey does this in two different ways with the same outcome: people contradicting themself. The first way is by having the same question asked twice but worded differently and a different scale by which to measure. A great example is the statement that says, “In my opinion, space tourism is _____” and the scale goes from “Of no concern to me” to “Of great concern to me” with three in between options. Two questions later, the scale goes from
“Meaningful to me” to “Not meaningful to me” with three options in