The culture at Southwest is based on a family atmosphere where team work is promoted to accomplish exceptional operational efficiency. Additionally, the employee’s commitment to their corporate culture is magnified by the aspect of personal responsibility, ownership, and core values that were instilled by CEO Herb Keller. To date, the cultural advantage that Southwest utilizes to gain market share is how they treat their customers. Customer satisfaction is paramount in their approach to cultural thinking, where all of their efforts focus on meeting and exceeding their customers’ expectations. One of their newest additions to their corporate culture is how Southwest embraces “Transfarency” in price and service where they say what they do and
