Company Overview:
Southwest Airlines was founded by Rollin King and Herb Kelleher. The airline serviced Dallas, Houston and San Antonio which made a triangle. The airline started as Air Southwest Co in 1967 and then changed the name to Southwest Airlines Co. in 1971. The more dominant airlines at that time initiated a series of litigations against the airline in an attempt to prevent them from launching their first flight. The low-cost, no-reserved seats approach to air travel throughout the US was intimidating to the other airlines and they wanted it stopped before it started. The story of Southwest’s legal fight was turned into a children’s book, Gumwrappers and Goggles by Winifred Barnum in 1983 (www.avstop.com). Southwest prevailed and …show more content…
Southwest became the first major airline to offer ticketless travel. Which is extremely convenient for fliers. Southwest Airlines became the first major airline to post a website with the launch of our "Home Gate" in 1996. With the internet in on the rise Southwest was ahead of the game and made it more helpful to their customers. Southwest Airlines has exceptional customer service and low cost fare for travelers. Each airline has a different style and technique to be better than the rest. Southwest has made their own by not being compared to the larger airlines for a first-class flight which you pay for in price. Their unique company markets themselves to be the low- fare, short haul, point-to-point airline carrier. They also offer a notable rapid rewards program for fliers. By becoming a Southwest Rapid Rewards member, you'll earn points for every dollar spent on Southwest flights and with the airline's hotel, car rental and retail partners (http://travel.usnews.com/rankings/travel-rewards/airline-rewards/southwest). This is how the company has become so successful over the years and now have become an international
Southwest Airlines was founded by Rollin King and Herb Kelleher. The airline serviced Dallas, Houston and San Antonio which made a triangle. The airline started as Air Southwest Co in 1967 and then changed the name to Southwest Airlines Co. in 1971. The more dominant airlines at that time initiated a series of litigations against the airline in an attempt to prevent them from launching their first flight. The low-cost, no-reserved seats approach to air travel throughout the US was intimidating to the other airlines and they wanted it stopped before it started. The story of Southwest’s legal fight was turned into a children’s book, Gumwrappers and Goggles by Winifred Barnum in 1983 (www.avstop.com). Southwest prevailed and …show more content…
Southwest became the first major airline to offer ticketless travel. Which is extremely convenient for fliers. Southwest Airlines became the first major airline to post a website with the launch of our "Home Gate" in 1996. With the internet in on the rise Southwest was ahead of the game and made it more helpful to their customers. Southwest Airlines has exceptional customer service and low cost fare for travelers. Each airline has a different style and technique to be better than the rest. Southwest has made their own by not being compared to the larger airlines for a first-class flight which you pay for in price. Their unique company markets themselves to be the low- fare, short haul, point-to-point airline carrier. They also offer a notable rapid rewards program for fliers. By becoming a Southwest Rapid Rewards member, you'll earn points for every dollar spent on Southwest flights and with the airline's hotel, car rental and retail partners (http://travel.usnews.com/rankings/travel-rewards/airline-rewards/southwest). This is how the company has become so successful over the years and now have become an international