Southwest Airlines Essay
There are several things about Southwest Airlines that I find impressive. To begin with from the company’s beginning they have always taken advantage of profit opportunities in the airline industry. By thinking outside the box they saw profit opportunities by flying direct. They have also been able to not charge fees that other airlines do and are still able to remain profitable. Typically, most airlines would want to fly into airports with the highest traffic. When considering airports to fly in and out of Southwest does not usually look for that. They have an impressive management culture and the management team has been able to avoid making major …show more content…
3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low cost/no frills strategy?
There are several characteristics of Southwest as a company that allow it to implement and execute its low-cost/no frills strategy. They only use one type of aircraft, which helps keep maintenance costs down. They were also the first company to allow people to purchase tickets online. This allowed for less