Southwest Airlines Essay

1586 Words Apr 11th, 2012 7 Pages
1. Is there anything that you find particularly impressive about Southwest Airlines?
There are several things about Southwest Airlines that I find impressive. To begin with from the company’s beginning they have always taken advantage of profit opportunities in the airline industry. By thinking outside the box they saw profit opportunities by flying direct. They have also been able to not charge fees that other airlines do and are still able to remain profitable. Typically, most airlines would want to fly into airports with the highest traffic. When considering airports to fly in and out of Southwest does not usually look for that. They have an impressive management culture and the management team has been able to avoid making major
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The management team is always ready to fight back with a positive attitude. They have a great employee development program. They focus on the culture of the company and make it known what they are looking for and what they expect. They plan ahead and make sure each step is well thought out. Their cost approach is hard for rivals to meet or beat. They have been able to remain a low-cost airline and they treat their customers and employees well. This has played a big role in the company remaining successful for many years. People are looking for low prices every day, especially in today’s economy. Whether it is shopping for a new car, buying groceries, or flying for business, or to see family everyone wants the best price. However, while low prices may be the customer’s main concern, good customer service is also important. I think customer service is what keeps a customer coming back. I believe Southwest has a long-term, sustainable, winning strategy.

3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low cost/no frills strategy?
There are several characteristics of Southwest as a company that allow it to implement and execute its low-cost/no frills strategy. They only use one type of aircraft, which helps keep maintenance costs down. They were also the first company to allow people to purchase tickets online. This allowed for less

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