D. Internal Analysis
General Administration The leadership team of Southwest is known for being relaxed but efficient and fun. When asked about how he made it work with committed employees he replied: “be there when they’re having problems and stay out of their way when things are going well” (Reingold). Herb went on to say that leadership is not a power thing but a “responsibility to others” (Reingold).
Keeping costs low is an essential in keeping the low airfare that Southwest provides. Labor and fuel cost make up the majority of operational expenses. While other airlines have incurred bankruptcy and layoffs through fuel price increases and economic activity over the past Southwest has efficiently planned and overcome the obstacles …show more content…
Recruiting is a critical step in the hiring process where thousands of applicants are screened each year. Having the right attitude plays a large part in the Southwest recruitment process where only 2% of applicants make it through the hiring process (Rudulph, 2016). The interview process can include group interviews, auditions for flight attendants, one-on-one questions to detect behavior and if a candidate 's work culture and values are the same as those of Southwest (Rudulph, …show more content…
Southwest encourages employees to grow within the company, after all those who have been through the ranks will have adequate knowledge of the brand and already be indoctrinated in the culture. Southwest provides activities such as party with purpose; one call center has bingo, which has helped increase concentration and cut absenteeism (Phelps, 2012), in a small city where recruiting was difficult they had employees bring friends to a company party, resulting in a cost of $3.50 per person hired that day (Phelps, 2012).
Technology Development Along with the rapid growth of Southwest, they also must adopt and integrate the most effective technologies to maintain low pricing, safety, ease of customer registration and ticketing, baggage tracking, and handling. Operating from two reservation systems to accommodate the acquired international flights from AirTran, Southwest worked with a travel technology provider Amadeus, who already supported the international reservations, to build a unified reservation system (Maxton). The implementation of Amadeus has provided greater functionalities for overseeing pricing, booking and ticketing with the Rapid Rewards program,seat inventory, etc. ("Amadeus and Southwest Airlines Advance Partnership with New Corporate Travel
General Administration The leadership team of Southwest is known for being relaxed but efficient and fun. When asked about how he made it work with committed employees he replied: “be there when they’re having problems and stay out of their way when things are going well” (Reingold). Herb went on to say that leadership is not a power thing but a “responsibility to others” (Reingold).
Keeping costs low is an essential in keeping the low airfare that Southwest provides. Labor and fuel cost make up the majority of operational expenses. While other airlines have incurred bankruptcy and layoffs through fuel price increases and economic activity over the past Southwest has efficiently planned and overcome the obstacles …show more content…
Recruiting is a critical step in the hiring process where thousands of applicants are screened each year. Having the right attitude plays a large part in the Southwest recruitment process where only 2% of applicants make it through the hiring process (Rudulph, 2016). The interview process can include group interviews, auditions for flight attendants, one-on-one questions to detect behavior and if a candidate 's work culture and values are the same as those of Southwest (Rudulph, …show more content…
Southwest encourages employees to grow within the company, after all those who have been through the ranks will have adequate knowledge of the brand and already be indoctrinated in the culture. Southwest provides activities such as party with purpose; one call center has bingo, which has helped increase concentration and cut absenteeism (Phelps, 2012), in a small city where recruiting was difficult they had employees bring friends to a company party, resulting in a cost of $3.50 per person hired that day (Phelps, 2012).
Technology Development Along with the rapid growth of Southwest, they also must adopt and integrate the most effective technologies to maintain low pricing, safety, ease of customer registration and ticketing, baggage tracking, and handling. Operating from two reservation systems to accommodate the acquired international flights from AirTran, Southwest worked with a travel technology provider Amadeus, who already supported the international reservations, to build a unified reservation system (Maxton). The implementation of Amadeus has provided greater functionalities for overseeing pricing, booking and ticketing with the Rapid Rewards program,seat inventory, etc. ("Amadeus and Southwest Airlines Advance Partnership with New Corporate Travel