Southwest Airlines Competition Essay

830 Words May 29th, 2006 4 Pages
According to Wikipedia, an online encyclopedia, Southwest Airlines is currently the third largest airline in the world, measured by the number of passengers carried. Total number of passengers that were carried in the year 2005 amounted to 77.7 million. They are behind American Airlines and Delta Air Lines. After the tragic September 11th incident, Southwest airlines remains as one of the only major airlines that are still profitable. After the September 11th attacks, Southwest Airline's 6 biggest competitors grounded 240 planes and laid off 70,000 people. Southwest kept every single person and plane flying. In fact, they have been so successful, even other airlines have started to copy their practices. One of the biggest reasons …show more content…
According to an article in USA Today, titled, Pitting Southwest vs. Jetblue, Chris Woodyard states, "They're the USA's two most-talked-about discount airlines. Jetblue just recently emerged about four years ago with new planes containing amenities such as television sets behind seats.. Chris Woodyard states in his article, "They're two very different creations, especially when it comes to size. Southwest flew seven times as many passengers as JetBlue last year. Even today, it serves twice as many cities and has more than 10 times the number of daily flights." However, in terms of quality of flight, a survey conducted by the University of Nebraska-Omaha and Wichita State University had ranked Jetblue first and Southwest third. The two companies continue to compete for more and more routes. One of Southwest Airline's newest competitors would be AirTran, which is expanding very rapidly. In fact, they have already ordered one hundred Boeing 737 planes which are supposed to be received within the next decade. Since AirTran came into business, Southwest has been trying to block their efforts for expanding. One such example was when AirTran was trying to get 6 gates at Chicago Midway. They were eventually outbid by Southwest Airlines. According to Marilyn Adams, of USA Today, "AirTran had protested to the U.S. Department of Justice that the Southwest bid was anti-competitive" Other airlines have not always been the only type of

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