Competitor Analysis
Competitor Profile
Southwest Airlines has three very close competitors which are Delta Airlines, American Airlines, and United Airlines. Delta Airlines is an American airlines with its headquarter in Atlanta, Georgia. Delta is the sixth-oldest operating airline by foundation date, and the oldest airline still operating in the United States. Delta's brand campaign, “Keep Climbing” is a declaration of the company's commitment to making flying better and a celebration of where the brand is and where it is heading.
American Airlines is a major U.S. airlines headquartered in Fort Worth, Texas. It is the world's largest airline when measured by fleet size, revenue, scheduled passengers carried, scheduled passenger-kilometers flown, …show more content…
Delta Airlines beats most airlines in on-time flights. American Airlines, United Airlines, and Southwest airlines both received three stars out of a possible five in the On-time Performance Star Ratings released by aviation data company OAG. American’s flights were on-time 78.7 percent of the time, while United and Southwest’s were on-time 78.5 percent of the time. Delta Airlines with 82.8 percent of its flights on time, finished as the only legacy carrier to achieve four …show more content…
Southwest airlines has several unique qualities that help distance itself from their competitor. The overall corporate strategy of Southwest Airlines is based on the following three internal operations pillars.
Human Resources Management
One of the important quality that sets Southwest Airlines apart is their unique emphasis on work culture and worker attitude. Human resources is an intangible resources that can indeed be leveraged into a distinct competitive advantage. Southwest Airlines’ strategy is that they manage to train workers to do the task and hold the skills that are required, but a person’s attitude is not something that easy to change. Therefore, Southwest employees are ‘hired for attitude and trained for
Competitor Profile
Southwest Airlines has three very close competitors which are Delta Airlines, American Airlines, and United Airlines. Delta Airlines is an American airlines with its headquarter in Atlanta, Georgia. Delta is the sixth-oldest operating airline by foundation date, and the oldest airline still operating in the United States. Delta's brand campaign, “Keep Climbing” is a declaration of the company's commitment to making flying better and a celebration of where the brand is and where it is heading.
American Airlines is a major U.S. airlines headquartered in Fort Worth, Texas. It is the world's largest airline when measured by fleet size, revenue, scheduled passengers carried, scheduled passenger-kilometers flown, …show more content…
Delta Airlines beats most airlines in on-time flights. American Airlines, United Airlines, and Southwest airlines both received three stars out of a possible five in the On-time Performance Star Ratings released by aviation data company OAG. American’s flights were on-time 78.7 percent of the time, while United and Southwest’s were on-time 78.5 percent of the time. Delta Airlines with 82.8 percent of its flights on time, finished as the only legacy carrier to achieve four …show more content…
Southwest airlines has several unique qualities that help distance itself from their competitor. The overall corporate strategy of Southwest Airlines is based on the following three internal operations pillars.
Human Resources Management
One of the important quality that sets Southwest Airlines apart is their unique emphasis on work culture and worker attitude. Human resources is an intangible resources that can indeed be leveraged into a distinct competitive advantage. Southwest Airlines’ strategy is that they manage to train workers to do the task and hold the skills that are required, but a person’s attitude is not something that easy to change. Therefore, Southwest employees are ‘hired for attitude and trained for