Jonathan Duck
Amber Wouda
Cory Skinner
Arielle Molinari
Southwest Airlines Case Write-Up
Question 1 - Southwest has mastered the low-price model and has the financial results to prove it. Why don’t other airlines copy Southwest’s model? Southwest has mastered the low-price model, and in our research about the company we’ve identified some key marketing tactics that Southwest uses to achieve their low-price air fare strategy. These tactics are both the reason that Southwest has low prices and the reason why other companies aren’t copying them at this time. One fundamental reason that other airlines are not copying Southwest’s low-fare model is that they are not trying to offer low-priced tickets. Other companies have made the conscious decision to cater to a different type of customer. These companies have come to understand that while some people may want to fly for the lowest possible rate, a significant amount of other people would prefer to pay more for their air fare in order to enjoy more perks for the price. These perks can include but are not limited to, more comfortable seating and the option to choose …show more content…
Southwest is a trusted brand among consumers, and they have a proven track record of success for their industry. For these reasons, we believe that Southwest can continue to thrive as a low-cost airline even in the face of such large risks.
1 - Team, Trefis. "Will International Expansion Be A Big Part Of Southwest's Future Growth Strategy?" NASDAQ.com. N.p., 28 Sept. 2016. Web. 16 July 2017.
2 - "Southwest Airlines Reports Fourth Quarter And Record Annual Profit; 44th Consecutive Year Of Profitability." – Southwest Airlines. Southwest Airlines Co., 26 Jan. 2017. Web. 16 July 2017.
3 - "Southwest Reports First Quarter Profit." – Southwest Airlines. Southwest Airlines Co., 27 Apr. 2017. Web. 16 July
Amber Wouda
Cory Skinner
Arielle Molinari
Southwest Airlines Case Write-Up
Question 1 - Southwest has mastered the low-price model and has the financial results to prove it. Why don’t other airlines copy Southwest’s model? Southwest has mastered the low-price model, and in our research about the company we’ve identified some key marketing tactics that Southwest uses to achieve their low-price air fare strategy. These tactics are both the reason that Southwest has low prices and the reason why other companies aren’t copying them at this time. One fundamental reason that other airlines are not copying Southwest’s low-fare model is that they are not trying to offer low-priced tickets. Other companies have made the conscious decision to cater to a different type of customer. These companies have come to understand that while some people may want to fly for the lowest possible rate, a significant amount of other people would prefer to pay more for their air fare in order to enjoy more perks for the price. These perks can include but are not limited to, more comfortable seating and the option to choose …show more content…
Southwest is a trusted brand among consumers, and they have a proven track record of success for their industry. For these reasons, we believe that Southwest can continue to thrive as a low-cost airline even in the face of such large risks.
1 - Team, Trefis. "Will International Expansion Be A Big Part Of Southwest's Future Growth Strategy?" NASDAQ.com. N.p., 28 Sept. 2016. Web. 16 July 2017.
2 - "Southwest Airlines Reports Fourth Quarter And Record Annual Profit; 44th Consecutive Year Of Profitability." – Southwest Airlines. Southwest Airlines Co., 26 Jan. 2017. Web. 16 July 2017.
3 - "Southwest Reports First Quarter Profit." – Southwest Airlines. Southwest Airlines Co., 27 Apr. 2017. Web. 16 July