South Korea Case Study

4199 Words 17 Pages
Register to read the introduction… Conducting business varies from one country to another, and many standard "acceptable" business practices are deeply embedded in a country's social and cultural mores. This is true of South Korea's business etiquette practices.

Meeting Arrangement

o In South Korea, it is customary to make appointments three to four weeks in advance. This is fairly standard when traveling abroad for initial meetings, especially when you factor in making travel arrangements, coordinating schedules, and preparing the agenda and other documents. The main purpose of the first meeting takes on a getting-to-know-each-other theme. What naturally follows is to gain insight about the needs of the client.

Meeting Documents

o First and foremost, all written documents must be in both English and Korean for business meetings. If a Korean translator is not on staff, a freelance translator can be hired. Her fee should be minimal, likely charged by the page. All meeting documents should be sent in advance for your South Korean business associates to review prior to a
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Modesty and humility are important in Korean culture and therefore it is best to avoid over-selling yourself or your company’ previous business achievements. When interviewing Koreans, you may want to keep this characteristic in mind ? the interviewee will either understate her/his abilities and achievements in the belief that you will be aware of them and that anything else would be rude or, in an attempt to live up to perceived Western expectation, he/she may exaggerate what would not be stressed normally in a Korean context. 2. In order to show respect, some Koreans still do not make eye-contact for any length of time when in the presence of an authority figure. However, this is changing and you should make direct eye-contact when addressing business professionals and clients, as doing so is expected and is interpreted as an indication of your honesty and interest. 3. The decision- making process in Korea is done collectively and up through the hierarchy and therefore does take more time than you may be used to. Try to be patient, and even if you’re not feeling patient, try not to show

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