Analysis of the cross cultural negotiations (both perspectives) Analysis part will be explained from buyer point of view and supplier or seller point of view.
Analysis for South beach swimwear:
Qualitative analysis: The bay is the leading retailer in Canada. Following are merits and demerits to sign the contract with The Bay in Canada are as follow
Merits
• Opportunity to increase market share - This contract will cover the 30% of revenue of South beach swimsuits which shows good opportunity for south beach swimsuits to increase market share by entering in Canadian market. They know for new fabric and design product in the market.
• Know the western culture - South beach …show more content…
South Beach needs to understand the culture of Canada to make a successful partnership and vice versa.
• Power distance – In Canadian culture power distance is less they consider everybody equal and allow worker participation and vice – versa in Chinese culture so it means The Bay will not do any biasness with South beach and this is good point for both companies.
• Individualism – Canadian companies focus more on individualism because they want to earn more profit so south beach must remember it otherwise they will lose the contract in future.
• Masculinity – At the point of culture almost both companies are equal because they give equal importance to women so they can also do business without any restrictions in the society.
• Uncertainty Avoidance – Canadian are more risk takers and Chinese not so South Beach can do experiments because buyer is risk taker.
• Short term orientation- Canadian focus on short term orientation so South beach must consider it because in china they follow long term orientation.
Analysis from the Bay point of view:
Qualitative analysis - following is the qualitative analysis for the bay which shows the merits and
Analysis for South beach swimwear:
Qualitative analysis: The bay is the leading retailer in Canada. Following are merits and demerits to sign the contract with The Bay in Canada are as follow
Merits
• Opportunity to increase market share - This contract will cover the 30% of revenue of South beach swimsuits which shows good opportunity for south beach swimsuits to increase market share by entering in Canadian market. They know for new fabric and design product in the market.
• Know the western culture - South beach …show more content…
South Beach needs to understand the culture of Canada to make a successful partnership and vice versa.
• Power distance – In Canadian culture power distance is less they consider everybody equal and allow worker participation and vice – versa in Chinese culture so it means The Bay will not do any biasness with South beach and this is good point for both companies.
• Individualism – Canadian companies focus more on individualism because they want to earn more profit so south beach must remember it otherwise they will lose the contract in future.
• Masculinity – At the point of culture almost both companies are equal because they give equal importance to women so they can also do business without any restrictions in the society.
• Uncertainty Avoidance – Canadian are more risk takers and Chinese not so South Beach can do experiments because buyer is risk taker.
• Short term orientation- Canadian focus on short term orientation so South beach must consider it because in china they follow long term orientation.
Analysis from the Bay point of view:
Qualitative analysis - following is the qualitative analysis for the bay which shows the merits and