Essay about Sostac - Marketing Communication and Branding

2438 Words Jan 5th, 2013 10 Pages
Marketing Communications and Branding
Mobile phone design
Introduction
After careful market research of some of the different phone markets in today’s industry; the market that was the most interest to the writer was the disability phone market. Of all the mobile phones researched, none were found to have Braille included; only speaking activated commands - designed to send text messages as well as calling. The idea the writer proposes is a phone for the visually impaired which has a sole purpose for calling people. The keys will be fitted with Braille so that the individuals are able to effectively feel what number they are pressing.

SOSTAC - Situation Analysis
Upon research it was found the size of the disability phone market is
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Advertisements should be honest and not have any misleading content to confuse any consumers; and all information promoted will be fully implemented into the design of the mobile phone.
Technological factors are by large the most relevant and important to consider within mobile phone industries. Due to the constant development of technology within the actual mobile phones, it is an competitive industry to be involved in. Nevertheless within the disability phone market the ‘look’ of the phone is a lesser important factor during purchasing; it is what the phone provides to the consumer to aid their special needs when contacting someone. Simple, up-to-date software is required so that all relevant features are implemented, in addition to having an appropriately sized screen with higher contrast settings so that the visually impaired are able to read clearer. Large number buttons are essential so the Braille fits comfortably and the user is able to identify what number they want to press with ease.

Objectives
Here are three objectives that are going to be set for the new developing brand: * Increase awareness of the service in disabled people by 50% within 6 months * In three years time production costs should be reduced by 10% * In the next two years revenue should be approximately £7 million
These objectives act as sufficient targets and in turn will motivate staff and drive

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